What is an Explainer Video and its Types ?

Explainer videos are one of the most effective ways to engage potential customers, simplify complex concepts, and increase conversions. These short, engaging videos are designed to explain a product, service, or idea in a clear and concise manner. Whether used for marketing, sales, training, or crowdfunding, explainer videos help businesses connect with their audience and strengthen brand awareness.?

Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes explainer videos an essential strategy for modern businesses.?

What Type of Explainer Video Should You Make??

2D Animated Explainer Videos?

2D animation uses flat, two-dimensional images to create engaging video content. These videos are cost-effective and versatile, making them ideal for startups and small businesses.?

A study by Wyzowl found that 96% of people have watched an explainer video to learn about a product or service. 2D animations are easy to produce and quickly capture attention.?

3D Animated Explainer Videos?

3D animation adds depth and realism, making it well-suited for industries like architecture, healthcare, and technology that require detailed product demonstrations.?

Research shows that 3D content can increase viewer engagement by up to 40% compared to traditional 2D animation, making it ideal for showcasing technical or high-end products.?

Live-Action Explainer Videos?

Live-action explainer videos use real people and locations to create authenticity and build trust. These videos are often used for customer testimonials, product demonstrations, and company introductions.?

Studies indicate that 88% of consumers trust video testimonials and product demos more than other marketing content, making live-action a strong choice for credibility.?

Whiteboard Animation Explainer Videos?

Whiteboard animation videos mimic the effect of a hand-drawn illustration on a whiteboard. They are engaging, easy to follow, and cost-effective.?

A study by Digital Journal found that whiteboard videos improve information retention by 15% compared to standard videos.?

Screencast Explainer Videos?

Screencast videos capture a computer screen while a voiceover explains the process. They are great for software tutorials, product demos, and training videos.?

Businesses using screencast videos for customer onboarding see a 30% reduction in support tickets, as users better understand the product.?

Conclusion?

Choosing the right type of explainer video depends on your goals—whether you want to introduce a product, educate customers, or secure funding. A well-crafted explainer video enhances brand credibility, keeps viewers engaged, and drives action.?

At Reality Premedia, we create high-quality, customized explainer videos that bring your ideas to life. Let us help you turn your message into a compelling visual story. Contact us today to get started!?