What Is "Expensive"?
Most people are wrong when they define "expensive".
Here's a quick story that illustrates this:
I recently decided to get serious about Twitter. I have a lot of followers on there, but it hasn't been a big focus for my business in the last few years (I've used it more for content ideas than for getting clients).
So I asked around my network for a good resource on Twitter marketing, and someone (thanks Dennis Demori!) recommended Ed Latimore's Ebook "Engagement is the New Cocaine: The Art and Science of Writing Awesomely Addictive Tweets".
I checked it out, and saw that it was a short book (just 37 pages) for $47.
I know that some would consider that to be "expensive", but I've also read one of Ed's previous books and I follow his tweets, and he knows his stuff.
I didn't dither - I bought it, and read it right away.
My hunch was right, It was pure gold. I read it a few times last week, and have been putting his Twitter advice into action.
The same day that I bought Ed's book, I bought another one about Twitter that was just $15 for a couple hundred pages.
Ed's book was far superior.
Is $1, or a few dollars, per page "expensive"? I don't think so ...
I think it's more expensive to buy books and products based only on the quantity of information in them, and not the quality. That leads to wasted time, stress, and frustration.
Size is irrelevant - it's all about the results.
I get the "expensive" objection often for my Secret Coach Club print newsletter, since it's 16 pages for every monthly issue and $497 for an annual subscription (those people will fall off their chairs when it goes to $997 per year after April).
Those aren't the coaches that I want in there. I want the ones who know they can take their subscription and make tens of thousands of dollars (or more) in additional coaching revenue per year with it.
I want big thinkers in SCC, and if that sounds like you the deadline to get in is tomorrow at midnight EST: