What to expect of MWC 2024: 5 trends that will be pervasive

As the Mobile World Congress (MWC) 2024 in Barcelona draws near (26-29 February) anticipation builds amongst technology enthusiasts, industry leaders, and innovators. This year’s event promises again to be a cornerstone for the telecommunications sector, spotlighting groundbreaking technologies set to redefine our digital future. The big things I searched for at the conference last year were:

• Monetisation of 5G – who is doing it well and what are some scalable examples?
• How is 6G being defined and when might it be a commercial reality?
• When might we see commercial Open RAN at scale across geos?
• What are the different tech players producing that changes the use of the network?
• Metaverse - what are the best applications?
• Sports and entertainment - what’s new and interesting?

These themes will also be visible this year but there are also a host of new trends the industry has been embracing or responding to which will feature at MWC 2024. Here are 5 that will be pervasive in 2024:

1. Generative AI in Telecommunications

Generative AI is poised to take centre stage at MWC 2024, showcasing its integration into telecom operations for enhancing customer service, network maintenance, and data management. For instance, we might see AI-driven platforms that can generate personalised customer interaction scripts, improve fault detection in network infrastructure through predictive analytics, and automate the creation of network configuration protocols. An example of this in action could be an AI system that analyses customer service calls in real time to provide operators with the most effective solutions, significantly reducing resolution times and improving customer satisfaction.

2. Diverse Connectivity Solutions

The expansion of connectivity options, including wireline, wireless, fixed wireless, and even satellite-based networks, highlights a trend towards more competition and consumer choice in the broadband market. MWC 2024 will likely feature demonstrations of hybrid networks that leverage multiple connection types to optimise service delivery in urban and rural areas alike. A case in point could be a CSP showcasing a seamless integration of 5G and satellite connectivity to deliver high-speed internet in remote locations, thereby addressing the digital divide.

3. The Evolution of 5G

Despite reaching a post-peak phase in 5G spending, the continued development and optimisation of 5G networks remain crucial. Attendees at MWC 2024 can expect to see innovations focused on enhancing 5G network efficiency and capacity, including new antenna technologies and energy-saving network components. An example could be the introduction of AI-powered dynamic spectrum management tools that optimise bandwidth allocation in real-time, ensuring superior network performance even under high demand.

4. Enterprise Connectivity in the Cloud Era

The shift towards cloud and multi-cloud environments for enterprise connectivity underscores the need for flexible and scalable network solutions. MWC 2024 will serve as a platform for CSPs to showcase their roles in facilitating this transition, with examples likely including managed SD-WAN services that provide secure, high-performance connections to cloud services. Additionally, we may see collaborations between CSPs and cloud providers to offer integrated connectivity solutions that support hybrid work models and IoT applications, exemplifying the convergence of networking and cloud computing.

5. Sustainability and Green Technology

Sustainability is set to be a key theme at MWC 2024, reflecting the telecom industry’s commitment to reducing its environmental impact. Innovations on display may include energy-efficient network equipment, renewable energy-powered data centres, and initiatives aimed at recycling or repurposing electronic waste. For example, a green technology showcase could feature a new line of low-power consumption base stations that utilise solar energy, alongside a platform for tracking and reducing the carbon footprint of network operations.

Conclusion

MWC 2024 is again set to be a pivotal event, offering a window into the future of telecommunications. By exploring these trends, attendees will gain insights into the innovations that will shape the industry in the years to come. Whether you are a technology aficionado, a seasoned industry professional, or an emerging innovator, MWC 2024 in Barcelona promises a comprehensive look at the future of digital connectivity, underscored by practical examples and real-world applications.

Mobile World Congress is a must-attend event for anyone in the mobile technology industry. Deloitte will have a presence in Hall 4 as well as host a number of panel and keynote events.

Please connect with if you would be interested in a tour of Deloitte's exhibition stand (Topics: GenAI, Private 5G, Cyber, Edge Devices, Unlimited Reality) or connecting over a panel discussion at 5pm each day 26 Feb-29 Feb at the Deloitte booth.