What Exactly is Your Product's Secret?

Antioxidants. Aquifers. Analytics. Every great product has an even greater secret that makes it a must-have for your customers. Something unique, something special, something not easily replicated by others. And while we talk all day about our benefits and capabilities, we rarely talk about the secret sauce that makes our products or services so special.

Meet Lynda. The best kept secret in marketing and sales.

If you've ever stopped at a convenience store or sent a mother's day gift, you've seen Lynda's work. You can't buy a bottle of wine or wander through the aisles of a grocery store without encountering something Lynda has branded, built, and sold. So it may surprise you to hear a few of Lynda's own personal secrets:

• She never finished college
• She's never had any formal marketing, sales, or business training
• She's been investigated by the FBI - more than once
• Her business owns the largest acreage of tree crops in the entire world, and she and her husband are worth a cool $8B dollars

But Wait: What is Lynda's BIGGEST Secret?!?

Her biggest secret is how she gets to the heart of what makes a product truly unique, and how she brings that to life in a way that makes it simply irresistible for customers. Well, I should say that was her biggest secret, because this week on That's How it All Began, Andrew Davis digs deep into Lynda's origin story to expose the secrets to her success and what the rest of us can learn from it.

Watch or listen the full episode below, and if you love it, subscribe to the ongoing monthly series (YouTube or podcast) to check out the first four episodes and get future episodes when they launch.

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Check out the full series That's How it All Began and subscribe at the links below:

• Subscribe to the video version on YouTube
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