WHAT EXACTLY IS TRADITIONAL MARKETING & WAHAT DOES DIGITAL MARKETING INCLUDE:

Everywhere they turn, today’s consumers receive countless marketing messages. When it comes to traditional marketing vs. digital marketing, what helps you stand out from the crowd?

Many still rely on print ads and traditional marketing to learn about companies and products. At least 72% of all brand awareness comes from television commercials.

What Exactly Is Traditional Marketing?

Traditional marketing is any promotional method that doesn’t involve the internet. Traditional marketing channels typically include print or broadcast platforms, like:

• Print ads (newspaper and magazine)
• Billboards
• Direct mail
• Television commercials
• Radio ads
• Traditional marketing methods have withstood the test of time, so consumers of all ages trust them. However, because it doesn’t require users to be tech-savvy, traditional marketing is often preferred by an older target market. Millennials listen to downloaded playlists and stream shows, and most get their news from social media.
• Meanwhile, consumers aged 65 and up prefer to get their news from an actual newspaper and utilize newspaper printing and magazine printing services.
• When you know who you’re trying to reach, traditional marketing can be a powerful tool to increase advertising revenue, grow page count, and grow distribution.

What Does Digital Marketing Include?

• Digital marketing is an internet-based approach to business promotion and refers to any efforts that take place online to help you reach your target market. Digital marketing campaigns use channels like:

1. Email campaigns
2. Web pages
3. Search engines
4. Social media
5. Pay-per-click advertising
6. Mobile devices

• Digital marketing is especially effective for businesses with a younger target market. Millennials are online almost constantly , so it makes sense to reach them digitally.
• They’re also more connected with others through the internet, so methods like influencer marketing and social media posts are an effective way to increase brand awareness and drive traffic to your website.
• Companies also use digital marketing when they want to change their message frequently. With print advertising, messages stay with consumers until there’s a new issue or, ultimately, recycled.
• Digital ads and messages can change with the click of a button, so they’re appealing to a business trying to capture market share in a fast-paced and constantly evolving market.

#.Traditional Marketing vs. Digital Marketing: A Comparison:

Traditional and digital marketing offers several benefits to companies looking to boost their bottom line. They also each have their drawbacks. Here are three categories most impacted by traditional and digital marketing differences.

1. Audience Reach

• Traditional marketing is easy to comprehend, so it’s ideal for an older target audience that lives in a rural area where internet access is scant or is low-income and may not have access to digital devices.
• Because digital marketing requires your audience to access the internet to receive your message, you may limit your reach. Even so, you can segment your audience into highly specific subsets for more targeted messaging and a higher chance of conversions.

2. Marketing Budget

• Overall, the cost of traditional marketing is higher than that of digital marketing. But those promotions also last longer. If you purchase a billboard spot for a month, it’s a large fee, but you’re reaching potentially hundreds of people on their way to and from area destinations every day.
• Digital marketing is adjustable depending on your budget. With pay-per-click advertising, you can set a limit for how much you want to spend, and your ad will only run until you’ve reached that limit.

3. Analytics

• Possibly the greatest difference in digital marketing vs. traditional marketing is marketers’ ability to track data through digital methods.
• Digital tactics can help businesses understand a wealth of information about their consumers and their marketing campaigns, like user behavior and ad performance.
• With traditional marketing, there aren’t nearly as many ways to track the efficacy of your marketing campaign. You don’t have a way to know which billboard is bringing in customers or which radio ad on which station caught your audience’s attention.