?? What exactly is a "secret" podcast???
Adam Schaeuble
I help service providers learn how to leverage a podcast to build their online business platform and get more ideal fit clients.
Hey?Pod Pals!
This?newsletter was lovingly curated (without the use of any AI) in real time on Thursday?morning at 9:28 am CST.?
I'm?on my second dose of cold brew coffee and I'm looking over my Oura Ring stats which state that I have an 88/100 readiness score and an 84/100 sleep score.....sounds like I'm ready to rock with this newsletter!
???This week we are going to talk about a new term popping up in the podcasting world: The "Secret" Podcast.
I had a really interesting conversation on Threads this week about the difference between a really good coach and a really good marketer that offers coaching.
Sometimes these are the same person....but most of the time they aren't.?
Lately I've been bombarded with ads promoting a service to launch a "secret" podcast....aka a private podcast. Chances are that you are probably seeing these ads also.
It's pretty obvious that this company has a large marketing budget and they aren't afraid to use it....LOL!?
In these situations I'm always looking out for my Pod Pals if I feel like we are being led in a sub optimal direction by a highly skilled marketer.?
So here are a few of my quick thoughts on secret podcasts and private podcasts.
?1. What are they? These are podcasts that are either behind a pay wall or an email collection wall. People promote them as a great way to monetize and/or build your email list.?
? 2. Sounds great.....but there is a problem. People who put their podcast behind a paid/email wall are not able to take advantage of Organic Discoverability via the podcast player apps like Apple/Spotify. Specifically...your ideal listeners can't search your keywords and find you.....anywhere.
? 3. Here's my suggested solution: Instead of hiding your podcast behind an email/pay wall, use my Limited Series Podcast Funnel strategy. This allows your podcast to be public, leverage organic discoverability, and still build your email list and sell your programs & services.
I'd much rather have Apple/Spotify bringing me my ideal listeners for free than have to create elaborate/expensive social media marketing campaigns to target the ideal listeners.
For more of my thoughts on this check out episode 519.
?? Episode 519:?Private Podcasts vs Limited Series Podcasts. Which is better for most podcasters??
?Top Takeaways:
*Why a "secret" podcast probably isn't the right fit for you.
*My personal success story using my Limited Series Podcast Funnel strategy.
*How to leverage organic discoverability so you don't have to spend your marketing dollars on FB/IG ads.
*The one situation where I DO recommend using a private podcast.
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?
???Podcast Audit episode:
In episode 518 I did a Podcast Audit where I unveiled a new idea that I'm calling my Quick and Dirty Podcast Rebrand Strategy.
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??Upcoming Events??
Here are a few upcoming events that I will be either hosting or speaking at:
Live Podcasting Q&A on Instagram : Join myself and Rosemarie Callender on Wednesday October 23rd at 1:30pm EST.?
FREE Podcast Growth Workshop: Simple strategies to help podcasters reach 1,000 downloads per episode.? Tuesday, October 29th at 3pm EST.
Pod Pals Zoom Party: ?November 12th.? Free online event. Join us for some group podcast coaching and discussion along with podcaster speed dating (interview swaps). This will be recorded and released as an episode of my show.
Podfest Expo: January 16-19th, 2025. I'm excited to announce that I will be speaking at Podfest Expo for the 7th consecutive year. I'm going to plan lots of free small group coaching and meet ups at this event. Get your tickets and stay tuned!
领英推荐
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?? Client?testimonial of the week:?My client?Susmitha Veganosaurus has an awesome podcast called Vegan Business & Marketing Tips.
Check out what she has to say about working with me:
"I recently completed Adam's course, the Limited Series Podcast Funnel Blueprint . He made everything so simple and doable! I can't even imagine how lost I would have been if I tried to do this on my own. I'm so excited because my limited series podcast has debuted in the Top 100 in my category!"?
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??What's happening on THREADS this week:
I'm testing out all kinds of posts to see what gets the most engagement. So far this week I've been posting some kind of a poll question in the AM. These have been doing OK....and they seem to juice the algorithm a bit.?
My most engaged with post this week was about how I like to soundproof my podcast room by placing a laundry drying rack (with clothes hanging on it) directly behind my podcast mic.....LOL!
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?? Last thing for today: I've been collecting your responses to my Google Form in regards to creating a live mastermind experience for podcasters.
Your input has been really interesting and I wanted to share some of the results:
Mastermind Event Location:?
1. Nashville, TN 66%
2. TIE between Scottsdale, AZ and Austin, TX 16% each.
How many people should be included? The top answer so far is 15-20 with 50% of the vote.
What topics do you want to learn about/focus on?
1. Podcast Growth.
2. Email list building/funnels.
3. Podcast audience engagement strategies.
Which month would work best for the live mastermind?
1. February 2025 50%
2. March 2025 33%
3. April 2025 16%
I'd LOVE to get your input to add to my data collection for this new offering.
If you could fill out this quick Google form for me it would help me tremendously!?
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That is all for today.?I've got a busy day full of client meetings to get to!
Your Pod Pal,
Adam
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?? P.S. Ready to learn how to grow your podcast and leverage it to get more clients????
When you are ready, here are a few ways I can help: