What exactly is a marketplace, Aggregators, & web portal?

What exactly is a marketplace? What distinguishes aggregators &Webportals ?

The marketplace is defined as "the action of competing with other companies to acquire and sell commodities, services, etc." by the Oxford Dictionary.

A marketplace is a website or platform offering numerous benefits to buyers and sellers. Like an e-commerce website or mobile app, an online marketplace brings shoppers and sellers together to exchange goods and services. All transactions, including payments, transactions, and processes, are the responsibility of the website

The owner of the internet-store does not, however, have an inventory of all the items he is offering. By providing clients with access to the goods produced by other companies, the e-store is merely expediting the transaction. Amazon, and Flipkart extremely well exemplify the internet marketplace.

There are three main categories of markets:

• Vertical Marketplace
• Horizontal Marketplace
• Global Marketplace

Aggregators Platform

A new e-commerce structure known as aggregators was developed to make it simpler to compare costs across web businesses and marketplaces. These portals trawl the internet and gather data on the same product from several online retailers (such as the price of a brand-new iPhone13pro on Amazon, or Flipkart ) as a result, they aggregate data.

Users can link directly to the offerings from these portals' websites and utilize them to compare prices from other providers. A user is directed to the online store when they click the provided link, where they can complete the transaction. Idealo.de is an illustration of an aggregator.

Web Portals

Real estate, used goods, and C2C are all quite popular on classifieds portals, which are the modern equivalent of the classifieds section in newspapers. The transaction is offline, which is a significant distinction from markets. Prospective customers contact the vendors after viewing the merchants' listings for their goods and services on the site. They carry out the transaction offline, for instance, following a product inspection. Websites like OLX & Naukri.com.

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