What exactly is LinkedIn Social Selling?
Salina Yeung
??B2B Sales & Marketing Leader | ?? Welcome! My Philosophy: Whoever puts customers first wins | Maximizing Revenue Growth and Customer Success for SaaS ?? | LinkedIn Learning Instructor
The Importance Of Social Selling On LinkedIn For More Sales
So, you want to learn how to social sell on LinkedIn, but don’t know where to start. In today’s post, we’ll dive into what social selling is, why it matters, and how to be successful at it. We’ll even include some top LinkedIn profiles that do this well so you can see it in action.
What Is Social Selling?
Social selling is a sales technique that allows you to leverage your social media network, in this case we’re using LinkedIn, to find your ideal clients, build strong relationships, and drive sales.
It’s not about merely gaining new contacts to pitch endlessly to. We’re skipping the sleazy, cringey sales tactics and focusing on building actual relationships with prospects so that you can establish trust. Unsolicited messages do not work. In fact, they repel.
Social selling is concentrated on listening and learning more about your target audience so you can find the right opportunity to present them with a solution to a problem they’re having. The goal is to make their life easier.
There are 4 core values of social selling:
- Personal branding - you already know how we feel about building a personal brand. It’s key to establishing yourself as a go-to expert in your industry.
- Target Audience - who is your ideal client? You need to ensure that your profile and your content speaks directly to this target audience to make an impact.
- Data-driven Insights - people love statistics and seeing the analytics to back claims. Share the social proof.
- Networking - in order to generate more successful leads, you need to establish real, genuine relationships to build trust, rapport, and credibility.
What is a LinkedIn SSI and why does it matter?
SSI stands for Social Selling Index and is essentially your ranking (compared to other LinkedIners) on a score of 0 to 100 of how well you meet the 4 elements above.
You can check your SSI score for free to determine your starting point.
You’ll notice that your current SSI score out of 100 and the four components that determined your score on the right. Each of the 4 categories have a maximum of 25 points each.
As your SSI score rises, so does your sales success. At the moment, the fastest way to boost your SSI is LinkedIn’s Sales Navigator (according to LinkedIn, it can boost your SSI by 20% within 6 months). [Click to continue reading...]
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3 年Great stuff! Thanks for sharing.
I write really good LinkedIn comments ?? | Currently looking for a new Customer Success Associate role (DM me)
3 年This is a great blog post on how to raise your Social Selling Index score. Here are the takeaways: 1. Network and engage with people on LinkedIn. You can have a mix of individuals to be like-minded thought leaders and people in your target audience. 2. You can comment on other people’s posts to engage and build relationships. 3. Add value to your comments and contribute to the conversation. When you like and comment on posts, you increase your visibility. Thank you for the blog post, ?? Salina Yeung - Unlock your Full Potential and Theinacademy!
Global Marketing Access @ Merck KGaA | Marketing & Communications Expert | Brand Strategist | Digital Media | SEO | Content Marketing | Product Marketing | Masters in Expanded Media @ Hochschule Darmstadt.
3 年Very well articulated
Founder & Career Coach @ Career inFocus ?? 2x Linkedin Top Voice ?? Diversity & Inclusion Director ?? Helping women pivot into fulfilling careers without starting from scratch.
3 年Here's mine Salina! Is it any good and what can I do better?