What exactly is frequency?

Frequency? Another 2022 buzzword for content. But what is that? How often should I post?

It seems easy but the problem (IMHO) is that we confuse frequency with often. A good frequency is based on what the messaging of the product or service is x how often you think your buyers need to hear from you / how often you have permission to speak to them.

If you have content (let′s say consumer goods) that can change daily then your frequency should be daily. If you are a slower burn then maybe bi-weekly.

Consistent frequency requires sitting down and thinking through the message you want to deliver to the people you need to speak to and then figuring out how often you can achieve that.

Keeping the cookie jar filled may not mean having to bake every day. #socialmediamarketing #onlinemarketing #marketing #content