What Every Marketer Needs to Understand About Search

I often joke that search has replaced my memory, as it is no longer necessary to remember what is reachable within seconds. Most of the time I’m kidding, but how often do you search on your smartphone instead of taking the time to try to remember something?

While there are still plenty of traditional search queries, we’re no longer solely looking for small pieces of information, as was the original intent of the Web.  We’re not even looking only for web pages. As of a few years ago, it was reported that video results account for nearly half of all search results, and by 2019, they will account for almost 80%.

You may or may not spend the bulk of your time dealing with search marketing, but regardless, it’s important to know and understand how it affects consumers and how they learn about your products, research before purchasing, and behave before and during their intent to acquire or buy your goods or services.

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