What Every Coaching Website Needs to Attract Clients

Your coaching website isn’t just a digital business card. It’s your 24/7 sales rep, first impression, and handshake all rolled into one. If your website isn’t pulling its weight, you’re leaving money on the table. So, let’s talk about what every coaching website needs to not just look good but actually convert visitors into paying clients. Grab a cup of matcha (or iced coffee, if you’re like me), and let’s get into it.

1. A Clear and Compelling Homepage

The homepage is your coaching website’s red carpet. It’s got to dazzle and hook visitors right from the start.

• What You Do: Be upfront. "I help [your ideal client] achieve [specific result]."
• Who You Help: Call out your people—whether they’re overwhelmed solopreneurs, busy moms, or ambitious CEOs, make it clear they’re in the right place.
• Why You’re the Real Deal: Sprinkle in a little social proof (more on that later) and a CTA that gets them clicking.

Your homepage should say, “I know what you’re struggling with, and I can help.” It’s not the place to tell your life.

2. An About Page That’s Relatable

Listen, people hire people, not logos. Your About page is where you make a personal connection.

• Share Your Story: Why do you coach? What’s your “aha” moment?
• Show Off a Bit: Drop those credentials and career highlights.
• Make It Human: Sprinkle in some personality. Talk about your love for ‘90s R&B, your obsession with plants, or how you always carry snacks.

The goal is to make your readers think, “She gets me and knows her stuff.”

3. An Irresistible Services Page

This is where you break down what you offer, and no, vague descriptions won’t cut it.

• Be Specific: Name your packages, explain what’s included, and outline the results clients can expect.
• Who It’s For: Help visitors self-identify as the perfect fit for your services.
• Pricing or Not? Look, this is a hot debate. If you’re not ready to list exact numbers, at least give a range or a “starting at” price to set expectations.
• CTA for Days: Each service should end with a strong call to action like “Book Your Discovery Call” or “Let’s Work Together.”

4. Testimonials That Speak Volumes

If you’re not showcasing your happy clients, you’re doing it wrong. Social proof is gold.

• Real Stories, Real Results: Use quotes from past clients that highlight the transformation they experienced with your coaching.
• Add Photos or Videos: If your clients are okay with it, images or videos make testimonials even more powerful.
• Diverse Voices: Show that you’ve helped people from different walks of life—it makes your services feel accessible.

A good testimonial isn’t just “She’s amazing!” It’s “I went from stuck to thriving in 3 months, thanks to her program.”

5. A Blog Packed with Value

If you want to be seen as an expert, a blog is non-negotiable.

• Educate and Empower: Write posts that answer your ideal client’s questions and solve their problems.
• SEO Magic: Sprinkle in those keywords (like "coaching website" ?) to help people find you.
• Call-to-Action (Always): Every blog post should lead readers to the next step, whether it’s booking a call or downloading a freebie.

Pro tip: Use your blog to flex your personality. You’re an expert, but you’re also a whole vibe. Let it shine through your writing.

6. A Freebie That Captures Emails

Not everyone who lands on your coaching website is ready to commit. Give them a sample of your expertise with a lead magnet.

• Ideas: A quick-start guide, a free training video, or a checklist that solves a common problem your clients face.
• Value First: Make sure your freebie actually helps people. No one wants to download fluff.
• Easy Opt-In: A simple form that says, “Drop your email, and I’ll send the goods!”

7. An Easy-to-Use Contact Page

Don’t make people hunt for a way to reach you.

• Contact Form: Keep it simple. Name, email, and a spot to ask their question.
• Your Email: For those who prefer a direct line of communication.
• Booking Link: If you’re offering discovery calls, embed your scheduler here.
• Social Media Links: Let people connect with you where they already hang out.

8. Strong CTAs Everywhere

Your coaching website needs to guide visitors toward action, whether that’s booking a call, downloading your freebie, or following you on Instagram.

• Be Direct: Use action-oriented language like “Let’s Get Started” or “Book Your Free Call Now.”
• Keep It Consistent: Every page should have a CTA, but don’t overdo it. One or two per page is plenty.

9. Mobile-Friendly Everything

Look, it’s 2024; if your coaching website isn’t mobile-friendly, you’re missing out on leads.

• Check Responsiveness: Make sure your site looks good on phones, tablets, and desktops.
• Test Your Forms: Opt-ins, contact forms, and booking links should all work seamlessly on mobile.

10. Polished, Professional Design

Finally, let’s talk aesthetics. Your coaching website needs to look legit.

• Keep It Clean: Less is more. Too many fonts, colors, or elements = overwhelm.
• Your Brand, Everywhere: Use your brand colors, logo, and imagery consistently.
• Invest in Quality: If DIY isn’t your thing, hire a pro. A good website designer is worth every penny.

Your Coaching Website is Your Digital Home

If it’s cluttered, confusing, or outdated, visitors won’t stick around. But when it’s clear, compelling, and aligned with your brand, it can become a client-attracting machine. So, what’s the state of your coaching website? If it’s not hitting all the marks, book a call with me to discuss your website needs. Let’s get your online presence working as hard as you do.

This article was originally published on karmenk.com