What Every Brand Needs to Be 75% Effective
Echez O'Ford
I am a volunteer by day, a copywriter by night. I help businesses and brands get the attention they deserve through copywriting.
Every good brand story should have these five elements to be 75% effective:
1. Hook with the Hero's Journey:
People love a good underdog tale! Frame your brand as a guide, helping your customers overcome challenges and achieve their goals.
Think of Nike's "Just Do It" campaign—it's not just about shoes; it's about empowering individuals to push their limits.
In your writing, be the brand that makes things happen. Be the solution provider everyone is looking for.
2. Embrace being you:
Be real, be transparent, and share your brand's unique story.
Need a case study? (Last week's edition on this newsletter was about brand story, go check it out)
Go check out #patagonia, brand story too.
3. Show, Don't Tell:
Instead of droning on about your "amazing" features, showcase them in action!
Use visuals, #usergeneratedcontent and even humor to bring your story to life.
Think Dollar Shave Club's hilarious yet informative ad campaign? It grabbed attention and redefined the razor industry.
4. Empower Your Tribe:
Don't just broadcast; engage! Feature your customers' stories, host interactive polls, and encourage conversations.
The Body Shop is a pro at this; they celebrate diverse voices and empower their community through social media campaigns.
And the bold statement on their home page about "Go love yourself" is a story.5. Keep it consistent:
5. Be consistent, be everywhere:
Consistency is the lifeline of every business, including #storytelling!
Integrate your storytelling across all platforms, ensure your brand voice and message remain clear and unified.
Think Dove's "Real Beauty" campaign—their unwavering commitment to body positivity has resonated with audiences for years.
TAKE AWAY:
Storytelling is an ongoing journey, not a one-time event. Remember these tips, experiment, and watch your brand transform from a faceless entity to a captivating storyteller that connects with your audience.
Now, it's your turn!
Share your favorite brand storytelling examples in the comments below!
P.S.?If you're looking for more storytelling tips, hit that follow ?? ?? button for future content dives!
When am not writing for clients, I talk about #brands, #freelancing, and #SEO
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Environment Enthusiast//Quality Control Analyst// Content Writer// Customer Service Representative
4 个月This is very true. No 2 and 5 is what I love to see in brands and I also love incorporating it in most of my writings.
I am a volunteer by day, a copywriter by night. I help businesses and brands get the attention they deserve through copywriting.
4 个月TAKE AWAY: Storytelling is an ongoing journey, not a one-time event. Remember, experiment, and watch your brand transform from a faceless entity to a captivating storyteller that connects with your audience. Now, it's your turn! Share your favorite brand storytelling examples.