What Is Evergreen Content and How to Maintain Its Evergreen Status?
Anastasiia Yashchenko
Brand Marketing Manager. Turning ideas into action. Building brands and boosting engagement. Ex-Semrush
What comes to your mind when you hear the word ‘evergreen’?
The word is self-explanatory because it means something that never withers or dies.
So what is evergreen content and how can you leverage it for your content marketing strategy? Let’s dive deeper into that.
What is Evergreen Content?
Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time – as the name implies. Simply put, it’s content that retains relevance, it’s not time-sensitive, and continues to drive traffic long after it is first published. Sounds cool, doesn’t it??
Now let’s play a game. I’ll list some topics and you will guess which ones are evergreen content. Ready??
Choose the correct options: What is an example of evergreen content?
If you’ve chosen C or D, you are wrong. As I mentioned above, evergreen content is something that never becomes irrelevant. Fashion trends are changing every season and presidential elections don’t happen every day.?
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Here Are Some of My Suggestions for Evergreen Content:
So never forget that evergreen content has a perpetual life span and retains its value.
Below are some common evergreen formats you may consider creating:
Evergreen content can be challenging because the most popular industry topics are already covered, possibly dozens of times. In this situation, you should either add your own distinctive perspective to the subject or look for long-tail keywords with respectable traffic but low levels of competition. This will increase the worth of your content and increase the likelihood that it will rise in the search engine results.