What Is Evergreen Content? 8 Examples & Why They Work

What’s the purpose of blogging anyway?

Is it?to?create an emotional connection?with?your audience??Yes, it can be. Your readers are going to love the stories you tell, and they’ll be more likely to connect with your brand and keep coming back for more.

But is this kind of emotional content really what your audience is searching?Google?for??Unlikely.

What they’re really after is?evergreen content.

Your readers have questions. Give them answers.

What Are Your Readers Searching For?

Let’s look inside the head of the average Google searcher. Yes, in fact, these are actual people we are talking about, not just “keywords” or “users.” These people have a pulse, and we ought to treat them as such.

So your audience is on Google, searching for something; what are they searching for?

More often than not, they’re looking for a solution to some?problem.?They aren’t just killing time looking for amusing anecdotes. They want real, applicable solutions for actual problems in their lives.

Your narrative–rich content isn’t always going to solve those problems for them.

What you need is some?evergreen content.

What Is Evergreen Content?

Evergreen?content?is all about answering your audience’s?questions.?This type of?content is called “evergreen”?because it provides the same benefit to your readers no matter what time of year or century they search for it.?

Why do we keep using Google? Because it’s a great learning tool. It’s a place to find answers to questions, like “How to change my car’s oil?” or “What is Albert Einstein’s theory of relativity?”

You already have the answer to your target audience’s questions. That is where your piece of?evergreen content?comes in.?

And the best thing about?evergreen content? You only have to write it once, but it still keeps working for you! People?are always?searching for the same answers, and your content will still be there for them to find.?

Of course, you may need to update it or re-purpose it once in a blue moon.

Evergreen Content Examples

Here are some of the best?examples of?evergreen content?you can easily incorporate into your blog:

• The “How To”:?Those tutorials and guides we all love to find because they teach us something new?(example:?How to Use Hashtags Effectively & Avoid Shady Practices)
• The “List”:?Any kind of list is irresistible to your readers?(example:?Spy Guide: A DIY Checklist for Competitive Analysis)
• The “Helpful Tips”:?Helping your readers out for all kinds of timeless questions?(example:?DIY Marketing: What You Can Do Yourself (& What You Can’t)
• The “Complete Guide”:?Pulls together?a ton of?your most helpful content into a single post?(example:?Your Guide to the Marketing Funnel: How to Attract, Connect, and Convert Leads)
• The “Encyclopedia” or “Glossary”:?Includes cohesive, all-encompassing information on a certain subject or definitions of terms applicable to a certain industry (example:?What Exactly Is PPC?)
• The “Case Study”:?Shows off strategies and successes to boost credibility (example:?Visionworks Project Overview)
• The “FAQs Page”:?Answers common questions all in one place (example:?How Long Does SEO Take to Start Working?)
• The “Free Tools and Resources”:?Gives helpful information away to build authority (example:?Your Free Digital Marketing Tool Kit)

Really, the only determining factor of an evergreen blog post is that its usefulness lasts beyond the date you post it. When you sit down to write a piece of?evergreen content, think to yourself first, “Will my reader find this useful one year, two years from now?”

You have to keep feeding them more of that awesome content that they want. It’s what we content marketers are so adept at doing; keeping the wells overflowing with relatable, intriguing, shareable content.

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