What Entrepreneurs Think About at Christmas Dinner
Value Prop Interactive
We help B2B business owners attract, convert & command growth by designing compelling Value Propositions.
We’re coming up on December 25th. Time to step away from the desk and settle into the couch with our family and friends. Holidays, gifts, food, people. It’s that time of year again.
But if you own a business, that tab never really closes, does it?
It’s a bit of back and forth – 3pm might sound like “When do the appetizers start?” Followed closely by, “I wonder why our marketing stalled out this year...”
That’s the funny truth though – when I’m away from my desk, I do some of my best strategic thinking. There’s just something about being out of the weeds that lets you revisit the big picture.
I’m sure you have a lot on your mind, but I wanted to suggest you chew on this one question with your time out of the office.
I think you’ll find that your answer creates a massive amount of clarity regarding the rest of your entrepreneurial questions.
It all has to do with deciding who EXACTLY is your best customer…
If you’re looking for a deeper dive on the topic, we interviewed an owner operator this year who found his answer to this question, and he shared his “how to” with us. Worth a listen.
In the meantime, I wanted to wish you a safe, peaceful, meaningful holiday with your family and friends. Be refreshed and come back ready to roll.
See you in 2024!