Employer Branding & the Battle of Talents!

? It is what makes a workplace unique and attractive.

? It translates the company’s values through a unique Employee value proposition (EVP).

? It is used to attract and retain talents that shares the same company values.

? It allows a company to grow.

? It is directly linked to the corporate Brand.

? It is not Recruitment Advertising.

? It is one of the key components of an HR Strategy.

? It differentiates a company from its competitors.

? It is based on intangible factors such as image, identity and perception.

? It can be measured and monitored through employee feedback, employee engagement surveys, recruitment and exit interviews and current employees testimonials through crafting internal brand communication activities.

? It can range from building relationships at work, loving the work, understanding the purpose of doing the job, self development opportunities, experiencing and creating “positive” customer activities and recommending the company as a “great place to work” for.

? It is hugely backed by social media where a company can be reached throughout multiple platforms for talents to apply, research and assess the company’s offerings and make sure those messages fit or exceed talent’s perceptions and expectations.

? It is an agile and adaptable strategy influenced by evolving technology, changing employment and recruitment trends, competitive landscape, evolving talents and required skills, social and cultural environments.