What is email marketing?
Yasir Sulaiman Ahamed Shah
Differently-abled person who poked his nose in different careers.
One of the specialties of a B2B marketing company is email marketing. From researching about probable leads, generating email lists, preparing email templates, and scheduling emails; An Email marketing company takes care of the entire process. But it understands it all begins from generating productive and validated email lists. Hence, its equal focus is given on the email list generation as well. This post describes how it generates and develop email lists from scratch:
Search Database- It has an immense database available that is categorized based on industry, executive and geo-location among others. More and more profiles are added to this database regularly and is regularly cleansed to remove invalid emails.? Based on your preferences, this database will use to fetch targeted email lists.
Social Media Accounts- Interest will be generated and kept alive with regular posts on social media platforms. It will then convince people to sign up for newsletters (if you are providing), or use fill-in—forms. Trust is the key in any relationship and businesses are no different. Its posts and user-interactions will generate trust, through which it can get emails along with other contact details. Examples include contests and giveaways.
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Call-to-Actions- Call to action elements such as plain texts requesting for email details and/or fill-in-forms will be integrated with all posts that it creates for clients such as yourselves. Also, it will provide recommendations to include such elements in your websites. This includes pop-up fill-in-forms on every page of the website, or pop-up surveys.
Referral Bonuses- It will offer bonuses or incentives to people who are already in its email lists. This will encourage people to bring in more contacts. Email marketing company believes in a win-win paradigm and hence our strategy will benefit all.
Third-party tools such as EasySendy, Optimonk, Sender, Pabbly, FormGet, ConvertPlug, and OptinMonster will also be used in its email list generation process. There are more detailed steps and campaigns which an email marketing company will tell its customers directly. Are you such a B2B marketing company or specifically email marketing company? Liat your company’s name, website and USP in comments below.
Yasir Sulaiman