What is Email Marketing and what is the point of it?
Why is email still such an important tool for digital marketing?
Own your audience: You are able to control who you send out emails to and the big factor is you want to make sure the content that you are advertising fits the customer. If you send out advertisements to customers that have no desire for the product, you are risking losing that customer that you spent so much time building.
Using personalization: “Personalization increases your return on investment, engages customers in a more meaningful way and allows you to be more agile in your email marketing tactics.” Another way personalization can help is by starting to segment your contact list based on specific contact properties or actions your customers have taken. A great example of this could be when someone is shopping online and adds something to their cart but leaves it in there and close the tab. This action the customer has taken, could lead to the potential of email marketing and remind the customer of their forgotten item in their cart.?
Affordability in digital marketing: In email marketing, you are able to reach a massive audience at a cheap cost. Some service that companies can use is “SendGrid costs $0.0006 cents per message at their Platinum Marketing Email level. Mail Chimp allows you to send up to 12,000 emails a month for free. They also do offer larger monthly plans for growing businesses with up to 600,000 subscribers and high volume sender plans for anything over that.”
Time-based: Another reason why email marketing is an important tool for digital marketing is that it is timely, meaning it’s important to use all the customer data and information you can. A couple of examples of this could be seasonal deals or sending a customer a birthday offer. Make sure to have a sense of urgency, show a timeline of when the deal is expiring, and express that it’s a limited-time deal.?
In conclusion, “More importantly, email marketing allows you to build relationships with leads, customers and past customers. It's your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.”
Moving forward to why companies should use email software to manage their email campaigns
The reason why companies should use email marketing software to help with their email marketing companies is that it can help target more potential customers, spread the content, and reduce overall marketing costs.?The key factors that help companies when using email software is email deliverability, legal compliance, tracking and reporting, list management, automated email campaigns, customizable email templates
“Since most Email Service Providers are whitelisted, your email will be delivered and not be throttled even though they’re sent in high volume. As a result, using an ESP to send your emails will improve your email deliverability.”
Using an email service provider it helps with the overall conformity of email distribution. By using an email service provider your company is capable of having more detailed information about your customers, which helps with the overall thought process of how to create a new marketing campaign with this new information.
Another way companies can help improve their digital marketing campaign is through marketing automation. Understanding the key differences between email marketing and marketing automation is key to the success of a business.
“If you’re thinking in terms of inbound and outbound marketing, an email marketing system is outbound only. Conversely, a marketing automation platform will help you create and manage search-optimized landing pages and blog posts, social media marketing, and integrate them all into your outbound programs.”
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The difference between email marketing and marketing automation is email marketing tries to send out a massive population of emails and reach out to those particular people that respond to that specific email.?As for marketing automation, it’s a potential solution that offers all the benefits of email marketing and more to help make the process run more smoothly.
What makes a good landing page?
Now when people decide to go forward with your email marketing campaign and click on the link. It brings them to the landing page, which is now the breakthrough of whether or not the customer is going to move forward. “When it comes to determining what makes a good landing page, using fewer words is better. People’s attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with your content.”
Have a unique selling proposition helps with setting crystal clear expectations for your customers and helps highlight the goals of your company. Make sure to create a one of a kind promise from you to the customer, this will help bring a sense of trust between one another.
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