What is email marketing? How it works? Why it is very important in 2021?

With the dramatic change in global marketing system we all got introduced to a new term that is Email Marketing. Few of us may have heard about this and few may have not, that's not a problem though. By the end of this article you all will have a clear concept about it. In this article we will learn about all the essential things you should know about email marketing.

What is email marketing?

Email marketing is a direct marketing strategy which comes under the umbrella of digital marketing. In email marketing we send our product details, offers, schemes, updates directly to our customer's mail id, to those customers who have accepted your email update.

How it works?

To use email marketing as a promotion method you need to send emails to your customers. Now you can thing of sending mail using your normal Gmail account right??

But no, it is not possible to use our normal Gmail account in Bussiness purpose, as our normal account is basically designed for personal uses only. It has limited capabilities and its email bandwidth is also low. view the full article here