What Is an Email Marketing Audit and Why It’s Important
With so many moving parts involved in email marketing, getting it right can be tricky.
If you struggle to pull revenue with your emails, your strategy might benefit from an audit.
What Is an Email Marketing Audit?
Put simply, an email marketing audit is an examination of your email marketing strategy performance.
??Holistically speaking, the goal of an email audit is to optimize the health of your email marketing strategy as a whole.
??Numerically speaking, the goal of an email audit is to help you improve your key email marketing metrics, such as the open, click, and conversion rates.
??Practically speaking, an email marketing audit means crunching the numbers, analyzing the stats, and creating a cohesive outlook of your entire email marketing strategy that effectively pinpoints its strengths and flaws.
Why Is It Important?
An email audit can help you identify issues with email authentication, spam filters, and email list hygiene, ensuring that your emails are successfully landing in your subscribers’ inboxes.
2. Optimized Performance
An audit can help you pinpoint the reasons behind unfavorable metrics, such as low conversion rates or high unsubscribe rates, and help you figure out the way to improve engagement rates.
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3. Ensured Compliance
An email marketing audit can help you keep up with relevant privacy regulations, such as GDPR and CCPA, and ensure that your company is compliant.
OUR STUDY GUIDE:
Learn more about this one as well as many other super interesting topics from our podcast, the Flowium YouTube Channel, and the Flowium Blog.
?? The Flowium Blog
Never conducted an email marketing audit and would like some help from an expert? Book your FREE audit with our team.
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Best,
The Email Einsteins at Flowium