What Is Elf.Tech AI?
Patrick Hanlon
Fast Company Executive Board. Author of globally acclaimed bestselling book “Primal Branding” which is required reading @YouTube. Build belief systems to create brand and value. Founder. Speaker. Practitioner. C-Suite.
Elf.Tech AI is a new software product conceptualized by both CreateSafe and award-winning music artist Grimes.
Simply, Elf.Tech enables you to replace your vocal track with Grimes’ (or another artist’s) voice. To sweeten the pot, Grimes offers creators 50% of the royalties for streams of songs that use the Elf.Tech GrimesAI clone of her voice. Essentially, it’s a platform for artists to create music using Grimes’ vocal style through AI technology, explains a BBC report .
“AI can make music more engaging, fantastical and fun,” declares CreateSafe founder and CEO Daouda Leonard . Using CreateSafe AI products and tools, Leonard believes that artists can make music that is unbounded thanks to the ability to imagine more fantastical and creative concepts.
Listed by both Hollywood Reporter’s Forces For Change and Billboard’s Change Agents, Daouda Leonard has helped to make hits for a variety of music artists including Grimes, DJ Snake, Skrillex, BloodPop? and others. As explained in Rolling Stone magazine,?CreateSafe bridges the “creative and business sides of the industry that, among other things, develops products that help artists and music biz pros navigate their byzantine world.”
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Elf.Tech immersed both Grimes and CreateSafe in the AI frenzy last year (2023), after a musician mixed singer Drake’s voice into their own music composition using AI. This caused a horrified response from the music industry, unheard since Napster introduced free music downloads in 1999.
As a manager, publisher, producer, A&R and creative director, Daouda Leonard believes in a world where artists are seen, heard, and economically empowered.
“CreateSafe AI is a music technology company that provides SaaS and Premium Services for music artists, managers and record labels,” says Leonard. “We are broadening the spectrum of tools available to make new sounds, new arrangements, new productions. We just want to make hits.”
CreateSafe has received funding from Polychain Capital, Crush Ventures, Influence Media Partners and more to build its own GenAI music creation and distribution platform.