What elements should producers include on their landing pages?

There is a lot you can do to increase conversion rates on your website. Before I started my business I were creating website, so I have learned  a few things you can do to get some improvements in your conversion rates.

- Focus on customer needs first, write your copy thinking about their needs as the priority. Don't be afraid to create and then discard a few drafts of your copy. Perfection comes after hard work.

- Don't be afraid to add some humour to your copy. You need to differentiate your website to the competitors after all.

- Include testimonials in your copy. People love social proofs, so deliver them.

- Start regularly doing A/B tests. They require a lot of effort but A/B test are one of the greatest tools you can employ to make your conversion rate better. There is no landing page that can't be improved using A/B testing.

- Don't copy what other websites have done to increase their conversion rates. Each website’s target audience is different, even among those who are a part of the same niche.

- Put your best keywords into your calls-to-action. This is a way of personalising your message to your most devoted audience.

I hope you found some of those tips useful.