What Are the Elements of Digital Transformation?

Digital transformation (DT) is the integration of digital technologies to transform the way you work and deliver added value to customers. So much so, that they want to do business with you over your competitors.?

?It is a complete shift in mindset that requires companies to challenge their current way of doing things and experiment with new ways of reaching, informing, and delivering to the customer, among other things.??

Since DT looks different for each company, it is difficult to pinpoint exactly how to apply a static definition. For example, a DT model widely adopted examines the impact of digitization on your internal processes, how it can be harnessed, and how you can become more competitive in your market.?

DT is also about the introduction of digital technologies to drive fundamental change in your business for the better. Process transformation can create significant value through the adoption of technology in areas that are rapidly becoming standardized.?

Process transformation tends to focus on specific business units and focuses on specific areas of a company. On the other hand,?DT is just as much about changing the business as it is to think and innovate like a technology company, in order to gain more customer share.?

Take Domino's Pizza - they have turned pizza delivery, a very low-tech process into an interactive high-tech experience, with the customer baked (no pun intended) into who they are as a company.?

The multidimensional nature of DT means that implementation is a team sport. It needs to include not only strategic and tech leadership, but also all the business units involved. This includes supply, customer support, marketing, sales, IT, and cybersecurity, just to name a few.?

Remaining focused on all fronts will prevent your DT from being disorganized and set up for failure. DT must begin with cultural and organizational change. Those changes must start with the business outcomes and customer front and center.?

DT should begin at the top and have at its helm a dedicated and experienced leader who drives the overall strategy. Organizations face many critical decisions in a DT. For example, they have to decide the amount of change that is required in order to meet the desired results.?Some organizations even have no idea where to start with DT.?

Many organizations waste time and money because they do not consider the key elements of a successful DT mentioned above.?

Companies use new technologies to optimize and change their existing business processes. The scope of DT goes beyond just improving the customer experience. Customers want a frictionless experience from device to device. They also want you to make it easy for them to do business with you.?

The result defines the strategy and requirements for a new customer experience and helps prioritize a technology roadmap for DT. Along with technology planning, organizations are working to leverage the analyses, insights, and corporate IP that help set the DT up for success. A critical nugget of information is that no single technology will deliver the innovations and results your organization is looking for.?

Whether you want to transform your business model or simply improve the overall operation, it is essential to have clear objectives in mind when designing your strategic framework. Businesses can work with a range of different technical systems, so an integrated approach is essential when it comes to DT.?

Throughout the entire customer journey, your customers want an easy shopping experience across multiple channels and devices. They also want to interact with you at several points of the journey and want easy access to you in case they have a problem.?

#hypergrowth #ceos #executivepositions #chiefexecutiveofficer #saassales