What is E-E-A-T? Why its so important in Digital marketing

E-E-A-T refers to the context of the content, subject experience and authority of the author and how trustworthy the content is. It is relevant in SEO practices, which was employed by Google in order to assess the relevance and reliability of the web contents. Here’s a breakdown of each component.

?Experience: Experience you may have already had first-hand or throughout your life concerning the topic.?

Importance: Google prefers content from authors who can attest to the kind of content they develop on the matters in question. Therefore an example is a blog or website that is created by the author who has had the experience of traveling to the destinations highlighted.?

?

?Expertise: ?A friendly and disciplined attitude toward doing a particular job.?

?Importance: Editorial content should be prepared by someone well versed with the content that is to be edited. For example, while giving a speech one should avoid delivering medical advice instead a healthcare expert should do it.?

?

?Authoritativeness: The actual content creator or the website or the blog that has the content.?

?Importance: This includes the credibility of the author of such text or the site they belong to. By obtaining or being sourced as a citation by good quality and popular websites, it increases authoritativeness.?

?

?Trustworthiness?:?The possibility to stay safe from forging and scams, as well as the credibility of the information provided.?

?Importance: Including veracity in the content, with regard to the listener or reader’s perspective. This is utterly important as it helps in creating confidence with the audience.?

?Why E-E-A-T Matters?

?Impact on SEO: If it is not considered as a ranking factor, then how does Google use E-A-T when determining the quality of a page? High E-E-A-T will eventually contribute to improving search rankings as well.?

?YMYL Content: When it comes to what we, as readers, care most deeply about or feel most passionately about (“Your Money or Your Life” topics), E-E-A-T is crucial. Google wants to offer the most credible information to users in cases of these topics.?

??

?How to Demonstrate E-E-A-T?

• ?Showcase Credentials: Emphasize on the professional accomplishment of those who create content.?
• ?Build a Strong Online Presence: These are: Links, Especially backlinks and mentions from sites of high authority or traffic.?
• ?Provide Accurate Information: Check all written material is accurate and features researched or factual content.?
• ?Engage with Your Audience: Engage the readers in the blog by answering their comments and feedback with the aim of developing trust.?

?