What Drives Advertisers to Programmatic?

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Frank Papsadore

Frank Papsadore

Creative Writer and Actor | Award-winning Scriptwriting

发布日期: 2016年7月6日

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ADVERTISING MARKET ALERT... What Drives Advertisers to Programmatic? Advertisers - both agencies and their clients - have indicated that Optimization, Efficiency, and Targeting are the key criteria driving programmatic advertising campaign decisions.

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