What They Don’t Tell You About Selling Online

No matter what industry you’re in, every single customer has a customer journey.

In typical marketing, "customer journey" means what happens with the customer AFTER they opt-in for your ad, but for today we are going to use the term to analyze the customer’s journey BEFORE they opt-in.

The average consumer takes 22 days to pull the trigger on making a purchase

Imagine, 22 DAYS between the time they see the ad online and make the transaction...

On average, during this period of time, there are 32 touchpoints between the brand and the customer—these touchpoints might be a video, a tweet, an article, or a post.

After all that, they may type in your site and go to see more about what you're about.

Therefore, if you’re expecting to pay for ads today and get rich tomorrow, it’s just not going to work. This is because marketing and advertising take time.

Which means that you have to be everywhere all the time… you must be omni-channel and omni-present, if not, you’re losing out.

You’ve got to be multi-touch AND multi-channel.

For example, look at my social channels, you can’t get rid of me anywhere.

People say they see me so much online, they are starting to feel like they’ve seen me on the street or something.

Your customer’s journey may look something like this:

Day 1: Facebook Video

Day 2: Ad on laptop

Day 3: Instagram post on i-phone

This creates a situation where the consumer has so much information; it literally takes them about 22 days to make that decision.

Because there is behavioral evidence that this repetition works, we strongly encourage you to repeat your offer on all channels at all times.

By not doing this, you’re leaving out an overwhelming majority of potential customers.

Be in their face all the time, or your competitors will.

You must remember that most people are too lazy to take action, but you have a great chance at making your sale eventually if you’re patient and persistent.

Your content now becomes the filter.

This will direct to you to who exactly is paying attention to the content you are putting out.

Then, it makes sense to put heavy emphasis on showing your ads to people who already want your stuff and are actively interacting with your post and ads.

As my friend Frank Kern talks about, this is the ultimate behavioral indicator that they are interested in your offer.

In other words, let the retargeting begin.

Touch your potential customer 32 times during those 22 days by:

1. Consistency of your offer
2. A lot of retargeting
3. Easy to remember domain name
4. Cross channel content

Begin things by simultaneously streaming your content on Facebook and Youtube.

Then, take snippets of 60 seconds or less and post on Instagram, which then allows one piece of content to be used on all platforms.

Then you can even extract the sound and create a podcast out of your video.

The point is to embrace this reality that we are now multi-everything.

Make sure to use every piece of content as a way to make an offer to your customer!

Be Great,

Grant

P.S. Frank Kern and I just did an in-depth training on how you can build a global brand on social media and monetize it. Check it out HERE.