What is the Don Schultz Award and why is it important? Ft. Judy Franks
Northwestern Medill Executive Education
Insights from Medill's Executive Education program
Judy Franks reminds us how important Don Schultz was, and why there’s an award named after him
judy franks is an Assistant Professor at Northwestern University Medill School and is part of the Don Schultz Award selection committee. The committee includes Jeanie Caggiano , EVP/executive Creative Director at Leo Burnett; Tariq H. , Chief Marketing and Digital experience officer at McDonald’s; and Shekar Swamy, group CEO of RK Swamy. We interviewed Judy about the Don Schultz award and this is what she said.
What is the Don Schultz award?
“The Don Schultz award celebrates the legacy of the ‘father of IMC’ and ensures that Don’s vision of IMC moves forward by recognizing the next generation of trailblazers. It was Don’s wish that the principles and values he held dear would endure”
What are the criteria for selection?
“Criteria are rigorous and selective. Candidates must excel at three things to win this prestigious award:
The award comes at a critical point in one’s career: the winner is seen as a leader with a body of research, but at the cutting edge and looking forward”
Who won this year?
We are honored to present this year’s award to Prasad A. Naik . Prasad is currently a Professor of Marketing at UC, Davis. Prasad’s scholarship led to our ability to quantify the impact of integration. His modeling work literally justifies #IMC as not only a consumer-centered mandate, but also a business driving force.
Why is the Don Schultz award important?
“The Don Schultz award celebrates the evolution and continuous growth of the IMC discipline that Don envisioned. The award is a moment each year, where we can take stock of where we are and where we’re going”
Sales and Development Professional
1 年You r amazing!
Executive Director of Marketing and Communications at University of California, Davis - Graduate School of Management
1 年The University of California, Davis - Graduate School of Management community celebrates and congratulates this year's honoree Professor of Marketing Prasad A. Naik
Professor at Northwestern University
1 年Don Schultz is sorely missed. But his legacy lives on and it's an honor to serve on the judging committee to honor those who carry his vision for #IMC forward.
Metrics are the language of Marketing leadership
1 年Don Schultz changed my life; thank you judy franks for your leadership on the Don Schultz award