What is Domain Authority & How to Improve it?

Most bloggers, webmasters, SEO experts and site owners have one goal in common – how to improve organic ranking of a website. To improve ranking of a website, they may need to perform many activities, including improvement of domain authority and page authority of their websites. Reason being; increased DA and PA will lead to boost in organic ranking. 

Domain authority not only helps you to rank for keywords, but also makes your site appear in front of authorities to search bots that mean whatever you write is considered important. And this indirectly means more followers, more sponsored post requests, and more value of your blog. 

What is Domain Authority?

There are hundreds of web metrics responsible for improving ranking of a website, domain authority is one such an important web metric. It is a website metric developed by Moz. In fact, the greater your DA, the more likely you will have strong traffic and high rank. 

The domain authority is based on many factors, including;

• Moz Rank
• Moz Trust
• Social signals
• Linking root domains
• Total backlink profile
• User experience
• Site loading time
• Traffic 

Domain Authority Vs. Page Authority

Do not confuse domain authority with page authority as both have completely different metric. Although the domain authority improves ranking of the website as a whole, page authority is the score of that single page in question. DA of a website remains same throughout website, but page authority changes across sub-domains of the same root domain.

How to improve domain authority

The domain authority of your website is decided by Moz and there is no way to directly influence this metric. However, anything you can do to improve your organic traffic, SEO and your link profile will also boost your Domain Authority. 

Following are five of the most effective ways to improve your link profile in order to improve your SEO, page authority and Domain Authority.

#1. Publish quality content

High quality, well researched & SEO friendly content not only improves user engagement, but also creates backlinks for your website. You need to create high-quality content consistently that is published at regularly. Without linkable and authentic content, there is no chance that other sites will link to yours, and thus your chances of increasing your rankings decrease.

If your content is old, try to edit it to match the latest updates as updated contents do wonder for your website by engaging your readers. 

#2. Optimize your internal links

Internal linking is one of the successful elements of SEO success. Apart from improving user experience, it also boosts rankings and helps you spread link juice across your entire domain. It is a great idea to link high PA (Page Authority) pages to lower PA page in order to pass on link juice. Linking high-traffic pages to low-traffic pages not only improves traffic of low ranking pages, but also increases conversions.

#3. Improve your on page and off page SEO

You must look into your on page and off page SEO activities to improve ranking and domain authority of your website. 

Below are the on page SEO activities, which you need to look at:

• Page Titles
• Meta Descriptions
• Meta Tags
• Page loading speed
• URL Structure
• Body Tags (H1, H2, H3, H4, etc.) 
• Keyword Density
• Image SEO
• User engagement 

Below are the off page SEO activities, which you need to look at:

• Social Media Engagement
• Social Bookmarking Sites
• Forum Submission
• Blog Directory Submission
• Article Submission
• Question and Answer
• Video Submission
• Image Submission

#4: Disavow toxic backlinks regularly

Webmasters knowingly or unknowingly create toxic backlinks, which are bad for the overall health of your website. You need to check toxic backlinks and disavow them regularly to keep your website safe. Don’t wait till a penalty strikes your website, so clean up your link profile frequently. Dig into your link profile every now and then to find the spammy links, and get rid of them. 

#5. Have some patience

To improve domain and page authority of your website, you need make your website authoritative. In addition, domain age also decides DA of a website. In fact, the older the domain, the higher its authority is. Domain age translates into domain authority, only if it generates quality content, maintains latest SEO and engages visitors. 

Conclusion

Our experts have explained a few of the techniques on how you should improve your DA. Keep these in mind, so that you improve DA of your website and thus you improve ranking, generate traffic and improve sales. Content plays a vital role so do not compromise in it. You must generate linkable content so that your website is frequently linked by others. For more information, you can consult us.