What does your website need to sell?

A website is one of the first conversations you have with people interested in your product or service. But, are you actually selling what you offer? Google sources mention there are 5,800 searches per second on their platform, so imagine you really like a perfume brand—what do you do? Exactly, you look it up.

Having a website helps you build trust with people, making your business visible online, adding credibility. And that’s a key factor for selling: understanding your potential customer so well that they choose you over the competition.

According to Talia Wolf, expert in the field and CEO and Founder of Getuplift, sales are highly emotional, which has to do with connection.

Do you have a favorite brand? Have you ever wondered why people choose Apple over Android, for example? The answer: the brand connected. This happens constantly with brands; you choose them for a reason.

Day by day, we connect with one or more brands in some way. If, at night, you prefer one brand of wine over another, you’ll know the reason. If you now ask yourself how brands connect with us, it’s because they found what their audience wanted and designed a website that communicates consistently across every channel, be it Instagram or others. And if we think about how many ads we see daily, how many we actually clicked on and landed on a website that made us feel connected or even turned us off.

Your website should reflect your brand’s values and identity to maintain that emotional connection that sparked interest in what you’re selling.

If you’re looking to sell online, remember it’s important to have an attractive, accessible website design that aligns with your brand’s offering and speaks the same language, both visually and in content.

We’ll explore some resources to make your website sell. First, there’s web design; in the realm of user experience, UX/UI is the duo that ensures your website has structure, is friendly, and easy to navigate. For instance, if you have a favorite website, do you remember why it is? Maybe the design is one of those reasons.

How many times have you wondered if you need to launch a digital campaign for your product? Having a sales-driven strategy can help you sell; remember, your campaign should be a driver to reach more people and represent a sector of the digital market.

In online sales, we have positioning, and having an SEO strategy can help boost your product or service. There are free tools available for overall site reviews, and of course, these are growth opportunities.

And let’s not forget content, which could be a key piece of what we’ve talked about today. Sales content is closely related to what we mentioned before: “copywriting,” persuasive content writing to achieve your sales goals.

Do your research, assess what you need to sell online, and start growing.