What Does Your Personal Brand Say About You?

Your personal brand is your unique combination of skills and experiences that make you who you are, and what others will recognize you for.?

It is your views, your ideas and your way of doing things, so effective personal branding should differentiate you from other professionals in your field.?

(I mean you wouldn't want to be a Lite version of your competitors brand..those apps always end up in our recent deletes ??)?

Now it's very clear that branding alone is not enough. One must work towards effective branding.?

And the two critical factors that help you in making sure your brand is effective are..?

Authenticity and credibility.

Authenticity and credibility arise when consistency occurs between what you say and what you do.

?Like any brand, your own will also come with expectations and should clearly communicate your values, skills and personality.?

Personal branding is about leaving a mental and a positive impression in the mind of others, which positions you and makes you stand out from the crowd.?

And the only way you can do all this is by being true to your brand, your customers and yourself.?

Make sure whatever you say, or whatever your brand stands for is valuable and true.?

Nobody wants to date a flirt or a cheat.?

Similarly, nobody wants to do business with fraud.?

You should take into consideration people you want to be connected to- your target group, your channels and of course your customers.?

Make sure you're catering to their needs and wants.?

Impressions, Imprints and Expression

The IIE rule. (Yes, I just made that acronym myself ?? but trust me this made up rule will take you a long way)?

If you want to convey your message to your audience, you need to operate within these three dimensions.

Impression – what people experience when they first meet you.

Imprint – what you leave behind after the conclusion of a conversation.

Expression – what everybody says about you and how individuals perceive you as a person.

In order for your brand to be successful and loved, you need to make sure you're checking all three boxes.?

Make sure your brand is talking good about you behind your back.?