What Does Your Packaging Say About Your Brand?

Branding

Branding is more important than ever in today’s competitive market, and adequate packaging can help you stand out from the crowd. One of the biggest trends is using packaging as a branding channel. We have all seen the ‘unboxing’ videos on Youtube. You must ensure that your packaging will excite and engage customers, helping create a strong brand identity — some ideas on using packing to create a unique customer experience.

1. Use different colours or textures to create interest
2. Incorporate graphics or images that are relevant to your company or product
3. Use typography to create a unique and memorable look
4. Try different shapes or sizes to stand out from the competition
5. Use die-cuts or special finishes to add intrigue
6. Add foil stamping, embossing, or other embellishments for a high-end look
7. Make use of eco-friendly materials like cardboard, paper, and bamboo

Sustainability

In a world where e-commerce is becoming the norm, it’s more important than ever to have user-friendly packaging. Sustainability is another crucial factor; demand to eliminate single-use plastic packaging increases, and corrugated cardboard is seeing a resurgence. Due to this, corrugated cardboard is seeing a price increase. Corrugated plastic has been growing steadily as a packaging material over the past few years as it is sustainable, user-friendly, and recyclable. It’s important to consider all of these factors when choosing the proper packaging for your business.

Some packaging might be harmful to the environment in some cases but not others. Different packaging may have a range of benefits and risks depending on usage conditions.

Consider using:

• Reusable packaging
• Recyclable packaging
• Compostable packaging
• Eco-friendly packaging

User-Friendly Packaging

Packaging needs to be user-friendly to make the shopping experience as smooth as possible for customers. Take a reasoned approach, considering your customer’s experience to ensure that packaging is:

• Easy to open,
• It doesn’t cause damage to the product inside
• The customer can recycle it easily
• Minimises packaging waste
• Consider making it reusable for the customer

Final Thought

Packaging is an integral part of the packaging process and an essential part of your brand. Ensuring that packaging is user-friendly, that you use branding channels, and sustainability and recycling are at the forefront of consideration when designing or selecting packaging. The Coronavirus pandemic accelerated the shift to e-commerce for most businesses, which resulted in more demand for cardboard delivery packaging with a corresponding increase in corrugated cardboard use over time. An alternative to this is corrugated plastic, but its growth has been slower than expected due to cost constraints on both sides – production and consumer pricing expectations. However, if you consider it cheaper in the long run because it’s recyclable or sustainable, then there may be hope yet!

Packaging is an easily overlooked part of your brand and business. From start to finish, show your values by considering the relevant responsible packaging, give your customers an experience to delight and ensure your brand is remembered.