What Does Your Customer Call That?

Have you ever noticed that the way your customers describe your products or services differs from how you do? As business owners, we often use industry-specific terminology, but our customers might have a completely different way of referring to the same thing. This difference in language can sometimes lead to confusion and missed opportunities.

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Using the language your customers use in your marketing can bridge the gap between you and your potential clients, making your messaging more relatable and effective. Here’s why it’s important to align your marketing language with your customers’ vocabulary:

Why It Matters

1. Enhanced Understanding

When you use the terms your customers are familiar with, you eliminate any confusion and make it easier for them to understand what you’re offering. For example, while you might refer to it as a “water heater,” many or even most of your customers might call it a “hot water heater.”

2. Increased Engagement

Customers are more likely to engage with your content if it resonates with them. Using their language helps in creating a connection, making your content more engaging and relatable.

3. Improved SEO

Customers often search for products and services using the terms they’re familiar with. By incorporating these terms into your online content, you can improve your search engine optimization (SEO) and help potential customers find you more easily.

4. Stronger Customer Relationships

When customers feel understood, they’re more likely to trust your business. Speaking their language shows that you’re in tune with their needs and preferences, fostering stronger relationships.

Examples of Common Terms

Here are some examples of common terms customers use versus what professionals might call them:

• Hot Water Heater vs. Water Heater
• AC Unit or Air Conditioning Unit vs. HVAC
• Fuse Box vs. Electrical Panel
• Lawn Service vs. Turf Management
• Bug Spray vs. Insecticide or Pesticide
• Car Tune-Up vs. Engine Diagnostics and Maintenance
• Paint Job vs. Interior/Exterior Painting Services
• Maid Service vs. Residential Cleaning Service

Start With Listening

Start paying attention to how your customers describe your products and services. Use this language in your marketing materials, website, social media posts, and advertisements. By doing so, you’ll make your business more accessible and appealing to your target audience.

Need help crafting customer-friendly marketing content? At No Bullshit Marketing, we specialize in creating strategies that speak directly to your customers. Let’s work together to refine your messaging and drive real results.

Reach out to No Bullshit Marketing today at 443-679-4916 to learn more about how we can help your business grow.

Best regards,

Ann Brennan

Owner, No Bullshit Marketing