What Does Your Brand Color Palette Say About Your Business?

What Does Your Brand Color Palette Say About Your Business?

Color choice is an important marketing decision for virtually any brand. The colors chosen for branded logos have a direct psychological impact on potential customers, so taking the time to select the optimal color scheme for branded imagery can have a direct impact on your company’s bottom line.

Meanings Behind Different Colors

Colors are powerful symbols that carry meaning and personality. By leveraging these facets in branded imagery, you can attract new business or stand out in a specific market.

When selecting a color scheme, many companies opt for two or three colours. But this doesn’t mean that they can’t work with more than two colours. Consider the logos of major companies like Google, eBay, NBC, and Microsoft for great examples of how multicoloured branding can work. However, most brands opt for one or two colours because they find the best results with these palettes.

Consider the meanings behind different colors:

• Red evokes feelings of urgency, danger, passion, and energy.
• Yellow is a calmer color that also translates to high-energy and positivity.
• Orange blends the effects of red and yellow, extolling fun and youthfulness.
• Green can convey wealth and prestige, but also natural beauty and serenity.
• Blue tends to convey reliability, wisdom, and responsibility.
• Purple often correlates with luxury and high quality, but also nostalgia and spirituality.
• Brown conveys durability, natural simplicity, and earthiness.
• Black can send a message of high quality, luxury, professionalism, and sophistication.
• White conveys feelings of cleanliness, purity, and softness.

Once you understand the meaning of colors and how they help convey messages, it's time to choose which aspects of your brand culture, values, and core concepts will be conveyed through branded imagery. In the end, the colors that are selected should resonate with your company's culture and values.

Determine the Colors That Resonate With Company Values

Once the implications of different color options are understood, brand owners should start asking a few important questions to determine the ideal color scheme:

• Does the brand tend to convey a more masculine or feminine image??
• Does the brand appeal to a younger or older consumer base?
• What timeframe does the brand resonate with the most? Is it a classic or modern brand?
• Is the brand message loud and energetic or more subdued and sophisticated?
• Does the brand image convey luxury and high class or affordability?
• What is the tone of the branded messaging? Is it something playful or something more serious?

These questions can help businesses determine the ideal colour schemes for their brands. Of course, the best colour palette will not have the desired results without reliable and effective printing services.

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