What Does Your Audience Want to See in 2024? The Top 5 to Satisfy Your Community ??
?? Jesse Lee - I help businesses adopt AI
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What do viewers really want in 2024? What types of content? What kind of experiences? This week, I'll give you the top 5 of what people want to experience on social media this year.
PART 1: Social media weekly sum up in 1 minute flat
PART 2: 2024 - Top 5 of what people want to see: get to know your community
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What Your Audience Wants to See in 2024? The Top 5 to Satisfy Your Community ??
This week, I'm bringing not just predictions but specific trends on what people expect this year because it's crucial for you to understand these trends if you want to evolve in the right direction.
In essence, what this means for you is that you need to learn to understand your community.
Not just what your audience likes or dislikes, but what they expect.
Knowing their preferences is something you typically know how to do, as it's precisely what you create that attracts them to you.
But understanding their behavior and mindset is equally important.
It will enable you to make the right choices.
To create in the right way.
And, most importantly, to be at the right time and in the right place.
Alright, as usual, let's keep it quick and efficient.
No more chit-chat.
You know the routine: get your coffee brewing, and let's go! ?
TREND NUMBER 1: They Want a New World ??
What does that mean? People are seeking new ways to connect with brands, to have new experiences. Concerts in the metaverse, closed groups, communities, novel physical experiences – people are looking for fresh, captivating, and different experiences, as well as a new way to consume content.
What does it mean for content creators? It's time to adapt, explore new possibilities, platforms, and tools, and be more creative than ever.
Example: Alex, a travel enthusiast content creator, launches his video series "Around the World" in 15 videos. He uses virtual reality, shares cultural facts about the places he visits, and collaborates with a brand to create a new experience: exclusive perfumes crafted based on the countries he travels to. He engages his community on social media by involving them in the choice of destinations.
Advice: Create your own universe.
TREND NUMBER 2: Less Stress, Team Nostalgic ??
What does that mean? People are tired, as evidenced by a consistent increase in Google searches for the term "I am tired". They are nostalgic for the "Y2K" period (the 2000s), a time when everything was "simpler" and people felt "comfortable" (even if Gen Z didn't experience it). There's a desire to connect with something simpler, more authentic, more real, and a craving for tangible, physical communication (we're witnessing the comeback of print magazines).
What does it mean for content creators? It's time to learn to be more natural, less scripted, to show oneself without pretense and be willing to communicate about flaws and mistakes.
Example: Ava, a tech content creator, launches a series of posts titled "Tech without Filters." She presents the latest gadgets in a relaxed manner, doesn't hesitate to share her opinion when she doesn't like a product in a casual language. She shares anecdotes about her life while taking the opportunity to reflect on herself and asking for her audience's opinion. She offers a monthly physical magazine for her loyal subscribers that embraces Y2K aesthetics.
Advice: Authenticity + familiarity = comfort
TREND NUMBER 3: Among Friends ??
What does that mean? Too much content, it's an overdose of public spaces. People want private messaging, closed group discussions to escape social media saturation, a safe space away from prying eyes.
What does it mean for content creators? It's time to move your most loyal followers into a private community, a warm welcome for nano-influencers.
Example: Lucas, who gives shopping advice to his community, has created a channel on Instagram where he can communicate directly with his audience. He regularly conducts polls to ask their opinions on specific brands and outfits. He organizes "catwalk" live sessions during which the clothes he tries on are based on viewers' requests who want a preview before buying.
Advice: WhatsApp groups, Instagram channels, Geneva, Karmaa (coming soon ??), many tools are available out there to create your "closed" community.
TREND NUMBER 4: Excite Me ??
What does that mean? Algorithms serve us what we want, when we want it. Most people can guess what they'll see on their TikTok feed even before opening the app. Content has become boring because it's predictable. Feeds are passive; everything becomes an ad for something, filled with AI-generated content. People want to feel excitement again.
What does it mean for content creators? To stand out, you'll need to produce raw, unpolished content and experiences that engage the audience emotionally. In essence, not following trends to make a distinctive mark. Find a way to bring excitement into your narrative.
Example: Zoé, a sports content creator, provides behind-the-scenes updates on sports events, where she reveals the backstage of pre-match and competition. She shows what mainstream media doesn't broadcast: athletes' doubts, pressure, failures. She meets with fans and encourages them to support their champions by posting on social media with dedicated hashtags that allow athletes to see their fans supporting them.
Advice: Take inspiration from the strategy of the K-pop group BTS and how they created and managed their fandom to engage fans, creating constant excitement based on emotional investment (do some research on the topic; if you don't have time, feel free to discuss it with me in private messages ??).
TREND NUMBER 5: Buy "Yes," But Not Crap ??
What does that mean? Despite the pandemic, political crises, wars, the climate crisis, inflation, and the rising cost of living, people continue to treat themselves. Value and budget remain a priority for buyers, but Generation Z and millennials are willing to pay extra for products aligned with their values. They care about value, sustainability, and, most importantly, a brand's ethics.
What does it mean for content creators? You'll need to be very mindful of the brands you collaborate with. Double-check what people are saying on social media, spot any bad buzz to ensure that the brand aligns with the values you convey and represent.
Example: Marie, a lifestyle and ecology content creator, is approached by a clothing brand claiming to be ethical and sustainable. She takes the time to investigate the brand's reputation on social media and discovers mixed comments and allegations of greenwashing. Marie decides to involve her community; she posts a story on Instagram to share her dilemma and asks for her followers' opinions. The reaction is instant, with many comments sharing bad experiences. Marie decides not to collaborate with the brand, explaining to her community that she prefers to stay true to her values and the trust of her followers.
Advice: Take your time before signing; a "no" counts more than a "yes."
That's it for this week.
As usual, what I deliver to you is not solely based on my opinion or experience but in collaboration with various sources and professional contacts in the field (marketing, influencers, content creators).
I wish you a happy week, take care of yourself, and we'll meet again next week for a new social media weekly sum up and a new pro advice.
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Hey there! ??? Remember, "Content is king, but engagement is queen, and the lady rules the house!" - Mari Smith. Knowing what your audience craves is crucial; their tastes shape your content's future. Speaking of shaping the future, we're thrilled about the chance to sponsor a Guinness World Record for Tree Planting. A perfect blend of engagement and a greener planet! ?? Check it out: https://bit.ly/TreeGuinnessWorldRecord