What Does A Website Mean To You?

I am proud to introduce my company’s new website. It’s one of the biggest projects - also the greatest achievement this year since I’ve joined the company after last Christmas.

Having a good website is becoming more and more imperative to any business, including financial institutions. Now everyone is talking about digitalisation, personalisation for easier and more promptly sharing with relevant content; optimisation for online searches, brand exposures, with all the data and analytics in the back-end to provide a better user journey, more efficient resources planning and higher buying conversions. A lot of banks and financial companies are even looking into Fintech solutions, virtual business, apps etc, the world is changed, it runs faster and we are in a data and information explosion century. If you don’t have a good business website – meaning your book doesn’t have a nice cover to get people to pick it up to read, the business won’t be easy to run.

Developing and building a website is a huge project – it represents the company’s brand, its history and its uniqueness. It also needs to speak the language to connect with the audience that the business would like to have. It would be lovely to provide a good journey to the users like you are reading a good book to let the content and story to guide you through; it may also serve as a platform for joint business opportunities, networking or bringing values and benefits to each other.

I still believe ‘content is the king’. Since it’s so easy to push out content nowadays, good quality content is precious. Only the original, honest and knowledgeable content pieces with the down-to-earth approach can be outshined from competitions, be sustainable and lasts longer. It’s crucial to gain trust from the people you want to connect with from the digital world.

By taking all the considerations and factors above, I am very happy with the new website we have built -

-         It speaks for itself.

-         The look and feel matches perfectly with the brand’s personality – professional, contemporary, knowledgeable and elegant.

-         It’s smart, dynamic, practical and very easy to browse.

A big THANK YOU to my Digital Marketing Manager Cora Lo, our Managing Director, Andy Lam and the website developer Brice Lamarque and his team to make this project great and fun!

Visit it now!