What Does it Take to Be Successful in the Mortgage Industry?

Being able to weather the ups and downs of the market comes with the territory for mortgage professionals. As I built my career as a loan officer and branch manager, I’ve learned that it takes a strong foundation to achieve consistent, long-term growth in the industry.

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I care very deeply about helping my clients, and because of that, I’ve been able to build a thriving business. In order to do these things, I know that I need to provide a highest-level client-experience and maintain a strong pipeline. In my nearly 20 years in the industry, I’ve been able to identify some key strategies that have helped support my success.

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It’s for this reason that I’ve decided to start writing articles each week. I’m eager to share these strategies with other mortgage professionals, both on my team and in the industry at large. My goal is to create dialogue on how we can strengthen our businesses and create a space for ideas to flow freely.

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Now more than ever, loan officers need to home in on building purchase business to create a sustainable pipeline. Going forward, we’ll look at methods for effectively marketing to millennials and first-time homebuyers, as well as other methods and techniques loan officers can use to lay the foundation for long-term success. I’ll cover the strategies that work and the mistakes that can hold you back.

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The market is changing, and that’s all the more reason to double down on your commitment to your business. If there are topics you’d like to read more about, please don’t hesitate to let me know. I look forward to hearing your thoughts, and I hope to read your feedback on the upcoming articles.

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Until next week,

Larry?