What Does It Take To Be a Powerful Marketer?
Mari-Liis Vaher, MBA
Helping Businesses Align Marketing with Goals for Growth & Maximum Impact ?? | Top 10% Global Marketing Podcast Host ??? | Advocate for Working Smarter, Not Harder #WSNH ??
Many marketers are overworked, underpaid, and underappreciated. Close to the point of burnout. Their colleagues and their boss think they are just the guys that do the advertising in the business, or maybe just spend their time on Facebook and Instagram. Whereas, in fact, marketer’s job entails so much. How to raise the level of confidence you yourself and others have in you? What are the key areas you need to consistently work on to generate success consistently? This is what we discussed on our last week’s Powerful Marketer Talks webinar “What Does It Take to Be a Powerful Marketer?” This is exactly what we discussed at Powerful Talks. Watch the full recording at the end of the post!
As a recap from this topic: If you want to be a powerful marketer and a powerful person, you need to take responsibility for your own happiness, success and life.
You need to determine these critical aspects of your life that bring you the most joy and make you feel the most alive. Because we all have limited time on this Earth, and the biggest mistake we can make is to keep postponing our true happiness by being preoccupied with daily tasks and just getting through the day.
In order to become a Powerful Marketer you should work with 5 key areas:
- Powerful Mindset: If your mindset fails you, if you allow yourself to be led by fear and self-doubt and negativity, it is impossible to achieve the things you want. Mindset is the way we choose to see the world. Is it in black and white or in full color for you? Do you focus on the negativity or gratitude and positivity? Because wherever you choose to put your focus, that is what you will get in return.
- Powerful Solutions Creation: The fundamental knowledge we have in our subconscious mind is what helps us make better decisions. Is your basic understandings of marketing, business, sales, customer service and psychology based on trustworthy and relevant information? Without fully understanding the fundamental truths, every new piece of information you receive will be built on a shaky ground. And this will cause you to doubt yourself, change your opinions, and contradict yourself in different situations.
- Powerful Strategy Generation: Marketer’s success is not a funnel. It is a repeatable cycle. It relies on long-lasting principles you can harness and master. In marketing, how do you know if you are using the right channels & activities for your market? How can you ensure you are complying with Global Marketing Legislation? And how can you deal with FOMO and still be up-to-date with the latest trends? Understanding these topics allows you to craft a powerful strategy, a tactical plan and a metrics system which you can use in your work to be so much more efficient and successful.
- Powerful Communication Literacy: there is no use in beautiful plans and strategies if you cannot get others on board. Think, do you dare to say “no” to your colleagues or maybe even your boss, if you truly believe what they suggest is not the best course of action right now? How to understand and communicate your ideas to anyone? How to inspire people from different age groups? These are really valid questions and instead of just guessing and shooting in the dark, get acquainted with the powerful Life Curve theory, as well as the different personality types.
- Powerful Leadership: You need to be able to keep your action plan in motion and to hold yourself and your team accountable. Remember, it all starts with creating the right emotions! We are all emotional beings and we crave for a bigger purpose or a bigger meaning behind our actions. Only by catering to that need can we trigger a chain of reaction that ends with creating the powerful results you desire.
You can become so much more and accomplish so much more by working on your own success. Think, who do you want to be as a marketer over the next 5 to 10 years? Do you think this change will happen on its own or do you need to take action and choose to develop yourself? Work on your own success now, and become that self-confident inspiring marketer you know you can be!
For a more detailed overview of this important subject, watch the full webinar recording below!
Remember - being successful professionally always depends on happy and powerful personal background!
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