What Does It Take To Be A Better Capture Manager?

What Does It Take To Be A Better Capture Manager?



  1. Strategic Thinking: This skill is absolutely essential at excelling as a Capture Manager. Strong communication skills along with meticulous planning also are pivotal aspects of the role.
  2. Active Listening: Truly listen to the customer's needs, pain points, and desired outcomes. Don't just hear; understand.
  3. Deep Customer Understanding: This involves being an excellent active listener. Truly listen to the customer's needs, pain points, and desired outcomes. Don't just hear; understand.
  4. Relationship Building: Cultivate strong relationships across the board.
  5. Understanding the "Why"- Go beyond the stated requirements. Understand the underlying reasons for procurement.
  6. Early Engagement: Start the Capture Process early. Be Proactive not reactive.
  7. Capture Planning: Develop a comprehensive capture plan that outlines your strategy, key milestones, and action items.
  8. Win Strategy - Define a clear and compelling win strategy that differentiates your solution from your competition.
  9. Competitive Analysis- Thoroughly analyze your competitors strengths and weaknesses.
  10. Risk Management- Identify and mitigate potential risks throughout the capture process.
  11. Team Building- Assemble a high-performing capture team with the necessary expertise.
  12. Facilitation- Effectively facilitate team meetings and discussions.
  13. Motivation- Keep the team motivated and focused on the goal.
  14. Data Analysis- Develop strong analytical skills to access data and make informed decisions.
  15. Proposal Knowledge- Understand the proposal process and how your capture efforts directly influence the final proposal.
  16. Finally Continues Learning: I highly recommend anyone involved in Capture Management or Business Development to strongly consider taking a class Shipley Associates: We Help Companies Win Business . Don't take my word for it. Reach out to Mark Wigginton, Certified Professional Coach . Mark spent several years as a Shipley Associates and understands the art of Capture Management & Business Development.

Whitney Tipton, CCM

Certified Capture Manager | Federal BD Strategist | Helping Small Businesses Win in GovCon

4 天前

Richie Conner I really appreciate the content you post! It’s been incredibly helpful to me as a junior capture professional, and I’m especially grateful for the tip about taking a course with Shipley. In my experience, the most valuable skills for successfully pursuing a bid are strategic thinking, a deep understanding of the customer, early engagement, and a solid win strategy. While all skills are important, I consider these to be the most essential for success.

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