What Does a Sales Funnel Mean for Your Brand Strategy?

For an online business owner, a sales funnel or client acquisition system is probably the most important marketing tool you have. Unfortunately, many entrepreneurs - both new and established - have no clear understanding of what a funnel is or how it works.

Failing to fully understand this critical part of your business means:

Fewer sales

Lower profits

And ultimately, an unstable business

You don’t need any of that.

A Simple Sales Funnel

So basically, a sales funnel consists of a content upgrade or lead magnet consisting of free content, which typically requires nothing of your prospects. Many sales funnels begin with blog posts, video trainings, Facebook livestream content, and other information prospects can access at no cost. This is the “top” of your funnel.

The next phase is using a call to action to drive them to your free offer, where they will give you an email address in exchange for it.  You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free e-book or guide, video series, checklist, workbook, or other valuable content that is available for download.

Once they get on your mailing list, you’ll then present your prospects with a few informing emails, not offers. You can also have a tripwire which is a low cost offer available for purchase before they even get to the free offer. This will let you know who your buyer is and then you can segment your lists. It could be something like a low-priced e-book or a trial membership, etc.

Clients who purchase your offers move further down the funnel, and as they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

 The Best Way for Your Funnel to Work

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

Set up a series of emails with video trainings to send your people to so they get more valuable information and get to know you. Attach worksheets so they can get immediate results. Email is intimate, so creating that trust is important and totally doable even more so than on social media.

If you want to get 20 or more sales calls on your calendar, communicate regularly with your community!

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works. 

Cheryl J. Moses is a Brand Strategist that helps you grow your email list and launch to it without a fancy website, being a big guru or running costly ads. FREE coaching- https://bit.ly/ThriveCEO