What Does It Really Take to Move to the Next Level in Your Business?

“When I thought about building and training my team and all the hoops and processes I would have to follow I was overwhelmed. It wasn’t until I met someone who turned that nebulous list of ‘this is what you need’ into a structured system for doing it that my hiring and training became easy.”

~ Chandell Labbozzetta

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From Nebulous Goal to Clear Process

Several years ago my business was struggling. I was great at my sales metrics, but didn’t have a system for making my financials visible and between my book keeper, my admin staff, and my accountant, it was just too hard to track everything.

It wasn’t until I stepped into a program where I was guided to set up my bank accounts and buckets strategically, accountable for my reporting, and given/introduced to the tools for visualising everything in a systematic way that my results really changed.

It was a powerful lesson that changed the way that I implemented my own sales training programs.

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Applying the Model to Sales Training

I took my learnings from that experience and applied it to the way I help clients build and implement their sales systems. Using the model of the financial accountability program to walk people through the process, I also added one key element: I included the training of an additional person (2IC or sales manager) into the program. You see, a business owner or founder needs to be on top of everything to do with sales, but they don’t necessarily want to do it all themselves forever… Or have to train their replacement.

So my sales training program included:

• Theory of what, why, and how
• Clear steps and processes for every step of the sales system
• Tools for execution and measurement
• Language tools and personalised guidance on developing your system AND…
• Inclusion of a key team member in the program = Game Changer!

That last element means that while the owner knows everything that is going on, they aren’t responsible for execution or training (unless they want to be).

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What About Training Your Team?

I loved this concept so much that it’s the kind of program I look for when it comes to refining and expanding every aspect of my business. So, when I thought about tools for recruiting and training my team, I knew I wanted something similar - a program that would waIk me through all the steps, help me build the systems, and allow someone else to attend alongside me - the person who would be responsible for implementing this. I knew that I needed to be aware of the whole process and able to support my team, but I really didn’t want to do it myself… And what I found was that such a program really doesn’t exist - so if you find one, let me know.

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Sometimes Theory is NOT Enough!

The reason that group programs with synchronous trainings are so powerful is that they give you accountability and a forum for asking specific questions. A good trainer will answer individual questions fully, but also provide insights that help everyone else in the group apply the same information in their own context.

The ‘pressure’ of showing up live is also good for accountability, but really that level of motivation is only a tiny fraction of the story. A group program also gives space for every business to have more than one head in the room, which means you multiply the impact you bring back into your business without overloading your founder/CEO.

Think about it next time you sign up for any business development program and look for ones that actively encourage a second person to attend alongside as part of the package.