What Does a Pitch Deck Look Like?
Laurie Enos
REALTOR? at Keller Williams | Rochester | NY | I Do Everything But The Packing! Marketing Expert, Speaker
Is your startup looking for potential investors? You need a pitch deck that will make investors want to give you money!?
What is a Pitch Deck?
?A pitch deck is a brief presentation that helps potential investors learn more about your business. It answers the ‘what, why and how’ about your startup. Keeping it brief is key. On average, an investor spends 3 minutes and 44 seconds on any pitch deck they receive.
You want to capture the investor’s attention so your content – both visual and written – needs to be compelling. All the information you present must be clear and easy to follow.?
Here are some tips for creating a persuasive pitch deck:?
Be passionate
Show your commitment to your business by telling an interesting story that demonstrates your passion for your startup. Let them know your passion will continue to grow as your business grows.?
Solve a problem?
Explain how your product or service fixes a problem in the current market. Show investors how you will bring value to customers.
Use data
Data-driven content will help you establish credibility. It will show investors that you understand your market’s needs.
Slide consistency
?Your slides should look professional. Brand your slides with your business logo and use your business brand colors. Be sure to use the same font size on all slides.
Now, you’re ready to send your pitch deck out to investors. Good luck!