What does the new EU Accessibility Act mean for you?

As we recover from a chocolate-induced food coma, we’ve put together a newsletter that will hopefully help you to drive more conversions and understand why designing for all abilities is a win-win for everyone.

In this edition:

• Get ready for the new EU Accessibility Act ????
• Can chatbots really understand humans? ??
• Let them eat chocolate (no, we’re not obsessed, honestly) ??
• Is CRO the MVP in revenue growth? ??

- The All human marketing team

Get ready for the new EU Accessibility Act

In this short clip, Adela Buliman, IA Labs, explains what is covered by the Act.

That’s the first step.

Now, it’s about taking action.

Watch Adela Buliman, IA Labs, and Zonja St Clair, All human present Time is running out: How to ensure your digital assets comply with the new EU Accessibility Act for:

• Insights into why accessibility online matters
• An overview of the EU Accessibility Act 2025 and how it impacts organisations
• Recommendations and expert advice about the solutions available
• Actions to implement and ensure compliance with the new regulation.

?? Watch the full webinar here

Can chatbots really understand humans?

There’s no escaping AI, and brands are increasingly using it to help them deal with customer service. However, often, there is a disconnect between robots and humans, a misunderstanding of each other, which can lead to frustrations and further customer service issues. But can this be avoided? Can chatbots be trained to understand the nuances of language and to differentiate when bank refers to a financial institution rather than the side of a river?

?? Read Tokiko's blog here

Let them eat chocolate

How we helped Lily O’Briens increase online visibility, expand into new markets, and increase sales.

Is CRO the MVP in revenue growth?

Yes. However, not everyone quite understands how CRO works and how it helps produce winning plays. Our new ebook, the complete guide to conversion rate optimisation (CRO), will give you all the details you need to start winning.

Here’s a teaser of what you can expect.