What does it mean to post intentionally?

For a few months now, I have stopped posting on my social channels because I lost my ‘Why’.

Oftentimes, we find ourselves in a rat race to post just to be in the feeds. But, I believe it's important to have a 'why' and be intentional when writing a piece of content.

Business or personal, social channels are an extension of our personalities. This is the reason before pushing content out, I ask myself three questions.

Is this post intentional?

This question helps me understand my intent. What do I want to achieve? What do I want people to learn? What action do I want people to take?

Am I relevant?

A lot of the time I wonder what content relevance really means. Does it mean I have to jump on every social trend I see? Or does being relevant mean posts should be current and consistent?

What’s my audience’s journey like?

A friend once said, always put yourself on your audience’s journey. When you see a post, what do you do next? How does the post make you feel? Will you react and engage with that post – like, comment, follow or share?

So, what am I saying? Although you must stay consistent to stay ahead of the game, whether you post for business or personal purposes, it's still okay to take a step back and evaluate your content by asking yourself the three questions and finding your 'Why'.

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Does it make sense? Let me know!