What does a Marketer do?

With so many different definitions out there, it’s no surprise that people continue to ask “what does a Marketer do?”

The truth is there is no one-size-fits-all definition of marketing, and the generic ones that are out that aren’t very helpful when you try to apply them to your business.?

Here are 5 things you can do to find your own Marketing definition.

• Align with your Leadership: Discuss and understand definitions with your leadership to position marketing strategically.
• Define for your company: Collaborate with leadership and other executives to craft a tailored definition for marketing role, focusing on practicality and clarity.
• Determine requirements: Assess budget, team, capabilities, and agreements necessary to enact the definition, addressing any gaps or limitations.
• Regularly revisit: Marketing evolves, so establish a routine for evaluating and refining your definition to stay aligned and effective.
• Implementation: Let your definition guide resource allocation and strategies, ensuring alignment with your marketing mission and organizational goals.

By following these steps, businesses can transcend the ambiguity surrounding marketing roles and tailor their approach to meet the unique needs of their customers and organization, fostering growth and success.