What does luxury mean to you?
The term luxury should be used to describe products that offer a high level of comfort, quality, or elegance. However, in the new home market, the term luxury has become so common that it has lost much of its meaning and value. Other developers and agents use the term luxury to attract buyers and justify higher prices, even when the properties they are selling do not meet the standards or expectations of true luxury.
One of the reasons why the term is overused in the new homes market is that there is no clear definition of what constitutes a luxury home. Different buyers may have different preferences and criteria for what they consider luxurious, in our experience, we believe the following should be associated with truly luxurious homes:
Other developers and agents use the term to describe houses that are simply new, modern, or slightly above average in terms of size or price. They may also use the term luxury to create a false sense of scarcity or urgency among buyers who fear missing out on a rare opportunity. This can lead to disappointment and dissatisfaction among buyers who realize that they have paid a premium for a home that does not deliver on its promise of luxury. This does, however, create an upside for us, as when people visit a Brookworth house they are blown away by the quality, features, and finishes as they exceed the standard they are used to seeing by leaps and bounds.
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Our location-first approach, meticulous architectural design and the integration of leading-edge entertainment, security, and lifestyle features elevates standards of accommodation and redefines the living experience.
The above comes straight from our mission statement, and at Brookworth Homes, we pride ourselves on meeting and exceeding these key criteria in every development we build. Skylarks is currently our flagship development, located in Rottingdean, just outside Brighton on the cusp of the South Downs in East Sussex. The houses have set a new level of true luxury for us as a developer, and definitely a new level for the surrounding area—you will not find houses like these in or around Brighton.
I would encourage anyone who is interested in seeing what we consider true luxury to get in touch with our Sales team on?01273 254 054 or to visit brookworth.com to find out more or book a viewing.
Joint Managing Director at TARGET TIMBER SYSTEMS LIMITED
1 年??
Partnering with the best Housebuilding businesses, I stop the wrong people from joining. Over 6900 meetings in 22 years of headhunting. I won't pretend to be your best friend. I'm paid to search. I don't want CVs.
1 年Luxury is all about expectations. If you've only ever dined in average restaurants, the better ones will be seen as high-end. If you've only ever owned a cheap watch, luxury is usually out of reach. Perspective is everything. When a developer highly specifies a building, there is a question as to whether this is necessary for the area and the market. There are brands that have poor specifications, but the brand is strong and associated with quality fixtures. Finding the ideal specification, takes time and energy. Overcooked and you've done your money. Undercooked and you'll lose interest or won't achieve the optimum prices. It should feel good - it should look good - it should be well designed. Few developers will hit the nail on the head. A poorly fitted, good-quality carpet is worse than a well-fitted poor quality carpet. Is the target market OAPs? If so, the bath won't suit. It's all about knowing your target market and making sure you hit the spot every time.