What does the Hotel Laundry Industry Market Push Companies to do?

Linen laundry has been cared for by the public because it is directly related to safety, hygiene, and health. As a laundry enterprise that develops both dry cleaning and linen laundry, Ruilin Laundry Co., Ltd.?in Xi'an also faced many obstacles during its development. How did they break the bottleneck?

Change and Adjustment

??History:

Ruilin Laundry entered the laundry industry in 2000. Before, it mainly did the business of clothes dry cleaning. Since 2012, it has entered the sector of linen laundry service and developed into parallel “dry cleaning + linen washing”?washing mode.

?Awareness

With the continuous promotion of the linen laundry business, the management team of the company realized that in the linen laundry industry, which is known for its labor-intensive and high energy consumption, if the company does not improve its operating status, it will only encounter more and more development bottlenecks. In addition, it is difficult for companies to make profits in this condition, and they may even be eliminated in the fierce market competition. Therefore, the primary need is to know the actual requirements of the customers and adjust and optimize related laundry business accordingly.

?Communication with hotels

After communicating with the hotel customers honestly, Ruilin Laundry found that the hotel's focus is on high productivity, high efficiency, good quality, and punctual services, and low costs. As a result, the vein of the Ruilin Laundry’s adjustment is gradually vivid, that is promoting the enterprises to expand production capacity, improve quality and efficiency, save energy, reduce costs, improve services and, improve customer experience.

Opportunities

Upgrades and transformations of the company are easier said than done. Especially, at the stage of the start-up of the expansion project, the COVID pandemic came, which brought a huge challenge for the linen laundry.

●?Luckily, when the Ruilin Laundry adjusted, the projects by H World Group to integrate the laundry service providers started as well. Under the push of industry development trends, Ruilin Laundry grasped this opportunity to finish the industrial optimization, adjustment, and upgrade. They finished their first introduction of a tunnel washer?production line and entered the new development stage of upgrade and adjust industry. Finally, they passed the evaluation and became one of the elite laundry service providers?of H World Group.

In the next articles, we will share the experience in the process of transformation and upgrade with you. Stay tuned!