What Does Google's Decision to Retain Third-Party Cookies Mean for You?
Pulp Strategy
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Pulp Strategy
A hybrid, full service agency, focused on Strategy, Media, Design, Content, Activations and Technology Development.
The digital landscape just took an unexpected turn with Google’s latest announcement to retain third-party cookies in Chrome. Initially slated to phase out by 2022, this decision brings both relief and a call to action for marketers and advertising industry. So, what does this mean for your strategy?
In our latest blog, we dive deep into:
- The impact on businesses and their data strategies.
- Advertisers' double-edged sword: short-term relief vs. long-term pressure.
- Consumers' growing control and the challenges of privacy settings.
- Navigating consent complexities in a privacy-first world.
Want to stay ahead of the curve and future-proof your approach? This blog is your roadmap.
#Google #ThirdPartyCookies #MarketingStrategies #BusinessImpact
Technology that will enhance data privacy is the new frontier. Also I think, the thought of contextual advertising is merely a number, what could be done in a third-party cookie-less world is: 1. Session based solutions like a cache based(cached-db) or database (db) instead of a cookie 2. Invest in techs like django. I think, there exists some solutions for a cookie - less world.