What Does Evolution Have To Do With Innovation? Aren’t They Opposites?
Where does evolution begin? Forgetting the theatrics and the theology (often hard to tell them apart—n'est-ce pas?), where does an idea or a thing begin?
For example, when it became clear that cars would dominate the roads, most of the craftsmen who produced whips, halters, etc., for the horse and buggy crowd went out of business. That is...except for the really smart, innovative few who saw the transition as a next step and started producing car parts. In fact, the famous Body by Fisher, a staple of GM for many years, began as a carriage manufacturer before the mechanized age.
Bill Gates has said that 微软 only failed when trying to change basic behavior, while innovative enhancements…enablements…and evolutions to what we do are always successful.
The Internet is the latest in a long line of innovations that dates back to cave paintings…rock carvings…and movable type.
So, if you agree that innovation is evolution and that evolution is progress (and we are all about progress, moving ahead and staying ahead, competitive edge—you get the point), how do we short-circuit the development process so that we can continue to flourish as innovators?
Simply put, it is about going back to basics…as my readers know a soap box topic for me. It is a simple philosophy that is easy to grasp and easy to market. It is a concept that, rather than limiting, opens up infinite horizons and, rather than being past-focused, can propel us unfettered into the future.
Call it the minimalist view. Streaming, broadcast, and cable are really all about video/film/live content distribution and, thus, more similar than not. For years, I have been writing about this. Cutting the cord meant getting strangled by the threads. Ultimately, the cost of adding service after service would be prohibitive without any real value added. We needed to look at the cable aggregation model. See 华特迪士尼公司 ’s first profit in streaming because they aggregated… That's where the action and the future are.?
The minimalist view strips a company to its bare essentials and tries to understand it in the harsh light of its lack of trappings.
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The minimalist view allows a buggy manufacturer to become a car maker...Google to start with a "blank" page…and Streamers to begin to gang up.
Simply put – as it were – here is the thought:
And there you are.?
As we create meaningful programs and important opportunities, we need to understand the impact of events, the potential of technology, and the pressures of the day.?
Start with the basics—people and their needs. Don't get caught up in the complications that often cloud and muddy our thinking.
Evolution is the result of innovation. Think about it: Innovate to evolve; evolve to stay relevant.
What's your view??
Video Production // Make it fun!
3 个月It begins with an effort to create mental momentum. We decide this is a thing that our mind is going to explore. That momentum can be carried on its own. The idea may hit us when we're focused on it or it might hit us at completely random time.
Information Technology and Services Professional
3 个月Interesting view. Though IMHO I would go with, evolution breeds innovation thus keeping us relevant. Call it our "biological" predisposition to evolve, from inputs tingling our senses and creating eureka moments that "short-circuiting" our brains thus feeding our imagination, which dares us to dream higher, harder (just short of obsessing) and challenges us to innovate. That or we might end up just calling it luck.
Teacher
3 个月I agree!
What’s your “Once Upon a Time”? Working with companies, brands, and brand leaders - world leaders, as well - to construct narratives that harmonize with this moment and anticipate the next.
3 个月Hey David, reading this I remembered the lunch we had thanks to our mutual friends at Perion. Modestly, what I believe you are missing is the notion of "punctuated equilibrium" - which defines an moment when the Darwinian mutation-by-mutation adaptive progress is overwhelmed.
PROGETTISTA E INVENTORE presso Nessuna azienda
3 个月SPAWHE.EU is the real alternative development model that simultaneously concerns the environment, energy, fixed and mobile transport, public health with the invention of the artificial heart, oxygenation of human blood, energy autonomous. Unfortunately, everyone is silent, being tied hand and foot to the current employers who have created global warming and the unequal distribution of world wealth.