What does Dropbox's Growth Team look like?

5 LinkedIn posts from brilliant marketing leaders

1. Aviel Icha? - Decoding the Magic Number

?? I have been tracking metrics of SaaS startups for >3 years and the Magic Number is the one metric I find is the most revealing. This is because it is almost all-encompassing, containing multiple financial & operating parameters in a single metric. It's a barometer for the efficiency of your growth engine.

2. Pierre Herubel - The 15 Laws of B2B Marketing

3. Elena Verna - What does a Growth Team at Dropbox look like

Dropbox grows through PLG, where the majority of the revenue is self-serve. As such, the Growth team acts like a 'sales' team for the core product, comprising a sizable, cross-functional team of a few hundred people.

4. Finn Thormeier - Two brilliant GTM plays

Talked to a SaaS founder yesterday who scaled from 0 to $700k+ ARR since January (yes, in 4 months). Here are the two brilliant GTM plays they're currently running.

5. Jason M. Lemkin - We buy >more< from the vendors we trust

A tough truth in SaaS is many of us are now walking around at Damage Brands. At least to some extent. What happened? The pricing games, terrible renewal conversations, and rip-offs of 2022-2024.

Last but not least - A post I published last week: I'm helping a huge pre-IPO startup recruit a new CMO to lead all marketing efforts toward a successful IPO and continue scaling the marketing contribution afterward.