What Does Digital Transformation Mean for Your Company?
Moment marketing, value to customers, agile, adaptability.
Apart from these, you may be hearing the buzz phrase Digital Transformation a lot these days. Especially since digital transformation strategies are being used in different and innovative ways to reach audiences online.
A classic example would be the increase in the number of webinars attended and hosted by a multitude of companies. In fact, 61% of B2B companies today host webinars to create customer loyalty or collect sales leads. This year, even in-person events such as Adobe Max have turned to Free and Virtual tactics.
But there is a takeaway from all of the companies jumping on the virtual bandwagon and what it means for you: are you just following the crowd or do you have a good plan on using digital effectively?
First of all, let me tell you that going digital is more than just digital marketing. Having worked with great partner organizations such as MaxMobility and GrabLoyalty, I can tell you with 100% surety that even your business processes and loyalty programs can be taken completely digital. No, I don’t mean just conducting your meetings on Zoom or Microsoft Teams. I mean taking your supply chain, salesforce, retail shop, kitchen, or any other process, product, or service online.
In short, digital transformation is all about taking your entire business model and adapting it to online mediums.
Allow me to expand on that.
Taking Field Force Management Online
There are great sales force automation solutions that allow you to keep an eye on your field sales staff right from your desktop or even mobile. These solutions allow you to view the attendance of the staff, the route he/she will be covering (you can even set it for him/her), the product category that is doing best amongst your clientele, the profits and orders you have received, and much more.
In fact, MaxMobility worked with Coca-Cola on such an SFA software complete with a mobile app for the field staff who could fill in the number of orders they made, create a new outlet, update stock for each retailer, and even record their own expenses for reimbursements while managers could get many types of reports and business and marketing decisions based on data. This solution is now available as GoSales to all who have a field staff.
Taking Customer Service Online
WhatsApp is a platform on which everyone is present, whether they are a B2B client or a B2C one. Solving their issues through an app they spend most of their day on is circumventing more complicated processes for customers such as emailing, communicating via a form on the website, etc. After all, aren’t businesses built on solving the problems of customers? Companies can offer customer service through the app by opening up a business account, creating a catalog, and feeding in answers for frequently asked questions.
Taking Retail Shops Online
The Amazons, Nykaas and Flipkarts of the world have shown us that anything can be sold online. Now more than ever buying online is recognized and appreciated globally. Amazon recorded $89 Billion in sales and $5 Billion in profits in the first three months of the pandemic alone!
So many retailers adapted and created their own e-commerce websites to stay profitable. If you imagine it, even malls can become digital! So much so that MaxMobility’s product GoCommerce can have your online store ready in two weeks.
But it goes much deeper than that. There are third party marketplaces that have the exact target audience you desire. After a lot of research, for our client Tata Agrico, a hand tools company, we found marketplaces that sold tools for DIY purposes or to plumbers, electricians, carpenters, and other such professions online. We optimized and optimized until last year, we achieved Rs. 1 Crore in sales digitally.
Taking Kitchens Online
Now, any home cook can sign up on Dunzo and get their food delivered anywhere in his/her city. Managing supply chains online is now much easier.
Small restaurants can sign up for cloud kitchen services that even allow people to come into the restaurant and still have a contactless experience. Yes, it’s possible! Tap a bill, a GrabLoyalty product, does just that. All your customers need is the app as do you. They can then select their own table, order through the app, and pay through it. Your team gets notified at every stage too. When a customer selects a table, the manager is informed, when he/she orders, the chef is informed, and when he/she pays, the cashier is informed.
Taking Online Event Promotions a Step Further
Digital transformation can also be all about marketing. For example, if you have an event coming up, hoardings could bring in far lesser traction and leads for a far larger cost than say a lead generation campaign on social media, native advertising and google ads.
To give you an example, in 2017, Public Relations Society of India (PRSI) approached our firm UrsDigitally to promote its event Engage. We paired our social media, influencer, and PPC marketing with an app that people could use during the event to see the upcoming speakers, schedules and more.
Such an app was also created for Tata DoCoMo for their DoBig event which took place in 7 cities from 2015-2016. Some of the greatest minds in Indian Business attended this event and used the app for speaker information, schedules, raising questions, seeing live webcasts, and live polling. Not only did this give DoCoMo a ton of data, but it also preserved the flow of the event.
Prepare for Your Digital Transformation Journey
The pandemic has taught us businesses one lesson: we need to be agile and constantly innovate and adapt to new environments. Digital transformation strategies are the way to do so in 2020. But there are a few questions you should ask yourself before starting off on this journey:
- What is the business goal you want to achieve through digital transformation?
- What are the pain points of your customers that you can solve digitally?
- Which processes can you take completely online?
- How can you train your employees with digital processes?
These questions will form the foundation of your company’s new and improved structure online.
Join Us to Learn More about Digital Transformation Strategies
If you have been struggling to take your business online or just want some more tricks to increase efficiency or profit, we’ve got your back! We are hosting a masterclass on digital transformation and we would love to have you. If chosen, you could also get some one on one time for a consultation with us!
A Final Note About Us
UrsDigitally is a digital marketing company specializing in digital strategy and data-driven digital marketing. From content marketing to programmatic ads, PPC and more, you can find it all here! With a collective 65+ years of experience of our founders in companies such as PwC and institutes such as IIM-C, you’ll find that we are more like consultants than an agency and dive deep into everything we do for your organization.
We are a proud part of the MaxMobility group of companies which includes MaxMobility, a business solutions software and technology company, GrabLoyalty, a loyalty solutions company, and Succeed, a training organization for digital processes. We have also partnered with Yellow Messenger to bring your conversational AI to life. Together, we aim to achieve digital transformation for companies such as yours.